Research On Performance Evaluation Of Rongchuang Real Estate Based On EVA And BSC Evaluation Method

With the acceleration of urbanization,more and more people are pouring into the economically developed areas.However,the land area is limited,and the shortage of land supply has led to the phenomenon of city land shortage,which has led to the rising housing prices,making the real estate companies and investors earn a lot of money.However,with the introduction of a series of restrictive policies such as restriction and loan restriction,and the influence of COVID-19,In this context,real estate companies have changed their strategic measures in order to preserve their physical strength under the severe situation and wait for the arrival of the warm winter of real estate.Therefore,adopting reasonable and scientific performance evaluation methods has become the key to the stable development of real estate enterprises.Faced with the severe challenges of the industry environment,some large real estate enterprises have been hit hard.However,as a leading enterprise in the real estate industry,rongchuang real estate has risen to the difficulties in the new situation and timely changed strategic measures,which has become a benchmark for the development of the real estate industry.However,in the process of understanding the current situation of internal performance evaluation of rongchuang real estate,it can be seen that rongchuang Real Estate focuses on KPI index evaluation mode,This evaluation model focuses on short-term benefits.In order to more comprehensively and systematically study the current situation of enterprise development,it is necessary to integrate the evaluation indicators in multiple fields and evaluate the enterprise from multiple aspects.Therefore,this paper integrates EVA evaluation method and BSC evaluation method,and makes a detailed analysis of the development status of rongchuang real estate from the four levels of finance,customers,internal process and learning and growth.In the process of research,considering that the index group involved in each dimension is too large,some more important indicators are selected as representatives according to the nature and actual situation of rongchuang real estate,The importance of these indicators is analyzed and sorted through the analytic hierarchy process.Finally,the corresponding scores are calculated according to their respective weights,and the total scores of rongchuang real estate are summarized to provide more inspiration for the development of rongchuang real estate,and also provide a reference theoretical basis for the real estate industry.