Study On Scheme Optimization Of Soochowlife Marketing Staff

Since the beginning of the twentieth century,especially since 2010,the development of China’s insurance industry can be described by the word "take-off".Its business ability and overall premium scale have repeatedly reached new heights,and the social security function of insurance has become increasingly prominent.After nearly 40 years of reform and opening up,insurance,as a social stabilizer,has become an important means for society and families to deal with uncertain risk management,and its functions of economic compensation and capital accommodation are increasingly recognized and trusted by the government,enterprises and residents.However,with the rapid development of China’s economy and the continuous improvement of people’s living standards,the competition in China’s insurance market is becoming more and more fierce.How to establish an effective incentive mechanism in the company,so as to attract,cultivate and retain more marketing personnel,this is an urgent problem for insurance companies to solve.Soochow Life Insurance Co.,Ltd.is a small insurance company established for only seven years.Its business scope includes life insurance,health insurance,accident injury insurance and other life insurance businesses.Once the company was established,it expanded rapidly.At present,it has more than 100 branches.Based on the interviews and investigations with the status quo,the paper uses the questionnaire to investigate the salary satisfaction of the marketing staff,the expected incentive level of the incentive components and the actual incentive level.Statistical methods such as statistical analysis,factor analysis and analysis of variance were used to analyze the current incentive system of the business unit,and the problems of the current system of marketing staff of Soochow Insurance Company were analyzed.At the same time,aiming at the specific problems of the marketing staff of Soochow Insurance Company,this paper proposes the optimization plan of the incentive system of Soochow Insurance Company’s marketing staff.The incentive system optimization plan includes the external incentive system optimization plan and the internal incentive system optimization plan,in which the external incentive system The optimization plan includes salary optimization,task-based performance compensation,welfare compensation,and non-financial compensation.The internal incentive system optimization program includes work incentives and emotional incentives.On the one hand,the research of this paper provides a reference for improving the incentive effect of the sales staff,optimizing salary scheme of Soochow Insurance Company,and also provides reference for the sales staff incentives of similar companies.