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Research On The Improvement Of The Remuneration Incentive Of The Sales Staff Of P Property Insurance Company

Posted on:2020-01-09Degree:MasterType:Thesis
Country:ChinaCandidate:Q YangFull Text:PDF
GTID:2439330623950203Subject:Business Administration
Abstract/Summary:PDF Full Text Request
For modern companies,occupying a larger market and making huge profits is the basis of their own growth.If you want to achieve the expected strategic goals,the supporting sales work is the focus of development,and sales talents are the key resources to achieve the expected business objectives.Therefore,how to more effectively motivate sales workers to develop their own power and potential,so that the company can achieve the expected strategic goals,and gradually evolved into the focus of management attention.Due to the influence of actual characteristics,the company's sales subject has relatively high expectations and requirements for compensation.The sales staff's recognition of salary will affect the sentiment of sales talents,which will obviously affect the subsequent sales activities.Benefits have an impact.Therefore,if you want to achieve the expected business objectives,you should attract and retain a good sales team,which requires the company to develop a more reasonable and systematic salary incentive system.This paper relies on the analysis of the world's basic definitions and theories about salary satisfaction and incentives,and relies on the questionnaire survey of the sample company P property insurance company to obtain the work arrangements and commissions confirmed by the company in the current economic compensation system.Lack of incentives and other issues;the current compensation system has defects such as too monotonous welfare model and lack of systematic system;however,the company currently has problems such as insufficient insubstantial pay,and the current sales talent satisfaction is not satisfactory.With reference to the existing analysis information and comprehensive theoretical analysis results,the author proposes that the current salary satisfaction is not ideal because of the lack of scientific system salary,improper placement of posts,and neglect in human resource management.The problem,as well as the failure to develop into a supporting corporate culture,has created a contradiction between the current salary system and the demand for sales talent.At the same time,in order to achieve the development goal of optimizing the salary incentive effect,the paper designs sales talents that cover dynamic salary management,build comprehensive compensation,attract and retain key points,and develop into a new era of interest community and other optimization programs to control the existing The development goal further proposes adevelopment strategy based on clear strategic positioning,optimized evaluation system and development of efficient evaluation system to optimize the current compensation incentive plan.This paper studies the various ills of the P property insurance company and the sales staff compensation system.At the same time,this paper also discusses the problems of the existing sales team and draws the supporting optimization plan.Therefore,this topic has certain reference effect for the enterprise.
Keywords/Search Tags:Sales staff, Comprehensive salary system, Salary satisfaction, Salary incentive
PDF Full Text Request
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