The Strategy Research On The Development Of SZXG Modern Agriculture CO.,LTD

Agriculture is the foundation of national economy and people's livelihood.The quality of China's agricultural development will not only affect the national economy and people's livelihood,but also hinder the process of China's comprehensive modernization.In addition,since the reform and opening up,relative to the overall development level of the national economy,the development level of China's modern agriculture is lagging behind.With the 2018 national country publish and gradually and implementation of the strategy of rejuvenating the development of the "three rural" will produce a great vitality,and small and medium-sized agricultural enterprises will also usher in a new development opportunities,but our country small and medium-sized enterprise widespread small scale agriculture,enterprise management level and innovation ability is insufficient,intensive production and business operation level is relatively low and general lack of market competitiveness,etc.If small and medium-sized agricultural enterprises want to grasp the new round of development opportunities,they need to change the way of agricultural development and thinking,and attach importance to the development strategy of enterprises.SZXG modern agriculture company,as a typical small and medium-sized agricultural enterprise,has not been established for a long time.Currently,it mainly has problems such as high comprehensive production and operation cost,weak resource integration ability and single production and operation mode.SZXG modern agriculture company in order to improve the company's overall operating efficiency,reduce production costs,enhance the company's profitability,the company's market competitiveness,at home and abroad based on the review and summarize the main strategic management theory,and using the method of literature study,case study and model research,which uses PEST,Michael Porter's Five Forces Model,SWOT,external factor evaluation(EFE)matrix and internal factor evaluation matrix(IFE),and other analysis tools,to SZXG modern agriculture company's macro and micro environment after in-depth analysis,combined with the characteristics of the agricultural sector,Finally,the diversified strategy and cost leading strategy are formulated,and the guarantee measures for the implementation of the development strategy are planned from the perspective of corporate organization,corporate culture,human resources,technological innovation and other related functional management.Based on the above research,it is concluded that the current macro and micro strategic environment of SZXG modern agriculture company is conducive to the development of the company.The company needs to give full play to its internal advantages and use external opportunities to promote the rapid and large-scale development of the company.The formulation and implementation of the company's development strategy should be people-oriented;Corporate development strategy formulation and implementation should adhere to social responsibility;The level of the company's development strategy should match the company's scale;The formulation of the company's development strategy is only a small step on the path of enterprise management.Only the effective implementation of the strategy can ensure the realization of the company's strategic goals and other conclusions.At the same time,the research ideas and methods of this paper can also provide some references for other small and medium-sized agricultural enterprises' related research and management.