The Development Strategy For The Small And Medium-Sized Logistics Enterprises In Shenzhen

Small and Medium-sized Logistics Enterprises (SMLE) are the important part of Shenzhen national economy, and occupied an extremely important position in national economic development, especially in solving the employment and improving the vitality of the market. With the rapid development of Shenzhen’s economy and the transfer of industrial structure, Shenzhen’s logistics market is vehemently competitive. The logistics industry faces a new market reshuffle. Coupled with the serious impact of financial crisis, the Shenzhen SMLE are facing a very tough market environment. On the other hand, the large-scale logistics enterprises and foreign-funded logistics enterprises began enter into high-end logistics services from low-end logistics services and seized the logistics market.This paper will find out the development of Shenzhen SMLE in-depth by surveys and field research. First of all, the development state of Shenzhen SMLE is analyzed through Shenzhen economic census data during the recent years and questionnaire data collected from the logistics enterprises. Secondly, the development environment and logistics policy are analyzed roundly from the macro environment, the mid-circumstance and micro environment. As the same time, the main issues are found out on the basis of the environment, policy framework and management. Finally, three Shenzhen’s SMLE development strategies are proposed by combining of Shenzhen’s development strategy and development direction of the logistics industry and using SWOT-CLPV integrated adaptive analysis, there are differentiation strategy, strategic alliances strategy and enterprise clusters strategy.