Research On Optimization Of Whole Process Of New Product Development In Company H

After more than three decades of rapid development and accumulation,China has become the world's leading producer of chemical fiber,facing international market environment,multi-polarization of market competition and diversification of products.However,the current development is still dominated by quantitative growth,with the expansion of conventional fiber production capacity,while the development of high-performance,composite fiber development and industrialization and the promotion of new products are still insufficient.In the face of the current intensifying market competition,it must continuously carry out innovative management and seek new changes.In order to obtain new growth points and seize the market,we can gain the advantage in the competition.Therefore,the development of new products is of great significance to the survival and development of enterprises.Based on the relevant research on theory and practice at home and abroad,this paper analyzes the main problems such as target market selection,problem of raw material purchase,nonstandard technological process,imperfection assessment and organization chart etc.existing in the new product development process of Company H through literature analysis,case analysis,and comparative analysis.It puts forward suggestions such as expanding new multi-channel product development information source,optimizing raw material procurement,improving new product development process,optimizing selection of new product market,optimizing new product development performance evaluation mechanism,adjusting new product development organization process,etc.,After the optimization of whole process of new product in company H,the new differential product are getting increased,the financial indexgetting optimized and the popularity getting promoted.Through the research of this paper,it can not only optimize and perfect the new product development process of Company H,improve the new product development efficiency,increase the innovation ability,but also hope to provide other enterprises in the chemical fiber industry good reference and referable value in the management of new product development.