The Business Plan Of Internet Finance Project For D Company

The word "Internet finance" has attracted widespread attention since appeared in people's field of vision,with positive support and negative criticism.It is undeniable that the Internet finance emergence really promotes the reform and progress of Internet finance.For example,traditional financial institutions including banks have speeded up the Internet strategy implementation;in addition,many financial institutions have developed financial products and derivatives aiming at online users through financial innovation,taking YuEBao as a typical example.Innovators all join Internet finance without high thresholds and barriers.Based on this endless innovation of technology and pattern,the Internet finance brings a great impact on the inherent financial system.Although the Internet finance won't bring a subversive influence on the traditional financial industry,its inclusive finance benefits the masses of users,which wins a large user base for development.Based on existing and future impacts of Internet finance on the social and economic development,this paper makes a practical investigation to D company and analyzes its actual demands for the outdoor advertising industry and enterprise,which makes it realize the necessity of the Internet finance platform construction,with the study of literatures and related materials;and based on the PEST macro environment analysis,the Porter's five force model analysis and the SWOT analysis,it argues the project operability by collecting a large number of materials and statistical data;next,it makes operation modes and marketing strategies of the project according to actual requirements;finally,it forecasts investment earnings and makes an financial evaluation using the financial analysis,at the same time,the project risk is studied and some countermeasures are put forward.The study finds that the innovation and differentiation have become necessary for the survival and development of Internet finance under the competitive environment;and the legislation and regulation will be gradually improved in future.The compliance development,standard management and strict risk control are the Internet finance cornerstone.In accordance with actual conditions of D company,this business plan is formulated blending compliance requirements into the operation mode design throughout;as for products and services,the differentiation business strategy is selected making full use of project advantage resources for an advantageous platform position in competition.