Transformation Research Of B Branch Of Shanxi Securities Company Facing The Age Of Large Finance

The "Large finance" concept was first proposed in the early part of this century, itexperienced a decade of confirmation and improvement,has become a globalproposition. It covers the concept inclusiveness, the view integrity and the systemicmethodology."Large finance" brings a full range of financial reform, from macro policyimplementation to enterprise’s development plan, and impact every aspect profoundly.The competition between securities companies increase dramatically under thebackground of "Large finance".Other potential competitors such as banking, trust fund,foreign securities firms and network technology companies continue to enter the marketand compete for customers resources. After the securities company innovationconference in2012, a variety of new business models have emerged. The securitiesbusiness is facing unprecedented challenges,especially the rapid development of theInternet information technology. Meanwhile, chinese securities market continues toperform as the bear market, the number of new-open accounts declinesconstantly,securities companies are struggling because of low trading volume.As amajor business unit in the security market,security sales department bear thecompetition pressure directly.Under the various pressure, how does the Shanxi securitiesB branch change the profit pattern,crack vicious competition in homogeneityindustry,and seek for new profit growth, has become a top priority.Firstly, the study is based on the current "Large finance" situation, expounds thepresent situation of internal and external environment for the development of China’ssecurities market.Then, through tracing the foreign advanced capital market securitiesindustry development history, it summarized its characteristics.Finally, the study has adetailed analysis of the competition situation of shanxi securities branch B.Base on that,this paper propose the survival of branch B by absorbing the foreign successfulexperience and combining the actual situation.The solution includes compliancerisk-control, deepening the individual business and developing agency business,expanding business innovation.B branch should quickly integrate internal resources,make full use of favorable external environment, clear target groups through marketsegments, reform the existing department structure to broaden the scope of business anddeepen the service content, strengthen personnel team building, accelerate pace ofinnovative transformation of branch B in the current competitive market environment.