Research On Innovation Management Of Internet Financial Products Of Guangfa Securities

Finance is the core of the economy,and the level of financial development is an important manifestation of the economic power of a country.In the entire social system,it can lead the development of finance along with economic development.In turn,financial development also can promote economic growth,and financial innovation promotes the economic growth.With the rapid development of mobile Internet technology,Internet finance raised,represented by network media,online financial platform,online off-site transaction brokerage,P2P platform,Internet financial consulting company,etc.,which has strongly impacted the traditional securities company and their business model and concept.It have spawned a large number of social masses' demand for new financial products and services in the new era,bringing huge development space and emerging markets to traditional financial institutions.This paper analyzes and studies the innovation process and innovation organization management of GF Securities' financial finance innovation product,"Beta Cow",and provides some reference for the company's future Internet financial product innovation,helping the company to explore sustainable development of Internet financial product innovation.It is a topic worth studying.This paper takes "Beta Cow" as the research object.Firstly,it briefly analyzes the environment of Internet finance innovation,and discusses the necessity of Internet financial product innovation,and studies the status quo and environmental factors of GF Securities' Internet financial product innovation.Then,it focuses on the innovation strategy product innovation,innovative model,innovation type and innovative way of Beta Cow,analyzing the demand analysis,innovative thinking,design,development,testing,iterative update,etc.of Beta Cow's product innovation process,analyzing the incentive mechanism and safeguard measures of Beta Cow Innovation.Combing with the achievements obtained after the actual application,the results and innovation value of Beta Cow product innovation were expounded.Finally,conclusions and suggestions were given.Through analysis and research,it is clear that the financial product innovation in the Internet era is of great significance.GF Securities should play its position and advantage in the traditional financial brokerage industry,and sets the time for the financial industry to change,innovating and developing Internet financial products in line with market needs and competitiveness.The company should do their utmost to develop Internet finance business.Only by continuously developing and perfecting Internet financial innovation products and services,can we get out of the right path of long-term sustainable development in the new era,in order to seek development through innovation,and survive.