Research On The Development Of Rural Tourism In Cuiping District Of Yibin City

In recent years,the construction and development of Cuiping District in Yibin City has always put ecological civilization in the first place,and the development of rural tourism is in a good state.However,in the current global tourism background,the competition between rural tourism destinations is becoming increasingly fierce.It is a very worthwhile topic to further combine the tourism resources and market demand in Cuiping District and explore the development countermeasures of rural tourism in Cuiping District.On the basis of combing the current research situation at home and abroad,this paper uses questionnaire survey method to survey tourists and operators in Cuiping District.550 questionnaires are randomly distributed to tourists in Cuiping District,and 510 valid questionnaires are eventually retrieved.It mainly investigates the basic information of tourists,tourists' travel behavior and tourists' satisfaction with the development of tourism in Cuiping District.At the same time,36 rural tourism operators in Cuiping District were investigated,including the basic information and management behavior of rural tourism operators.Through the summary of the survey results,the existing problems in the development of rural tourism in Cuiping District are concluded,and the corresponding improvement countermeasures are put forward to promote the further development of rural tourism in Cuiping District.Through the questionnaire survey of tourists,it is found that the age group of18-45 is the main group of tourists.Most tourists choose to travel by car on holidays and Sundays.The main purpose of people's tourism is to enjoy the scenery and relax their mood.Family and group tours are the two main ways of traveling.The popularity and close distance of rural tourist attractions are the main reasons for attracting tourists.Consumers are most satisfied with rural tourism catering service and least satisfied with shopping in Cuiping District.In the next step of rural tourismdevelopment strategy,Cuiping District should strengthen infrastructure construction,actively improve the surrounding environment,and strengthen tourists' folk experience.Through the questionnaire survey of tourism operators,it is known that rural tourism operators are more than 40 years old,and local people are the main ones.Major,the annual income is more than 8-200,000,half of the rural tourism enterprises belong to family type,mainly providing leisure sightseeing,picking and farm pleasure experience services.Therefore,there are still some problems in the development of rural tourism model in Cuiping District,such as the lack of sustainability of rural tourism development planning,the relative lack of talents in rural tourism management,the lack of individualization in the construction of rural tourist attractions and the relatively single development of rural tourism products.In view of these problems,this paper puts forward targeted countermeasures to promote the development of rural tourism in Cuiping District,that is,planning first,government guidance,talent development,characteristic victory and brand strengthening.