Development Of Rural Tourism In Jiangning District

Rural tourism is a new form of tourism which based on the characteristics of folk customs,regional culture and natural scenery.It takes the urban residents as the main consumer group,along with the development of rural facilities and the improvement of farmers' living conditions.In recent years,people in increasing income levels also further enhance the pursuit of quality of life at the same time,more and more people choose to be close to nature,to experience the country life,which also become the important opportunity of the development of rural tourism.Our country is rich in agricultural resources and agricultural history.It has a unique natural scenery.All of that has provided a foundation for the development of rural tourism.As people's material and cultural demand rising,under the background of the development of the tourism industry and the construction of the beautiful countryside,a new wave of rural tourism has been popular all over China.Rural tourism has become a new growth point of the national agricultural economy.The development of rural tourism can not only promote the development of rural economy,but also change the single situation of rural economic development.Meanwhile,the development of rural tourism improves the living standards of farmers and promotes rural economic.Through the analysis of the basic concepts and theories of rural tourism,by collecting the research methods and innovative ideas at home and abroad,this paper analyze the characteristics,development mode,status and trends of of rural tourism development.This paper takes the rural tourism project of "five golden flowers" in Jiangning district of Nanjing as the research object,analyze the development,distribution and management of research projects,operating characteristics,industrial mode and existing problems from five aspects.This paper carries a SWOT analysis of the status quo,existing problems and development strategies of" five golden flowers "project development.At the same time,it puts forward a development strategy for the development of rural tourism in Jiangning district,respectively from the macro and micro aspects to discuss how to further promote the integration of resources,space,optimize the structure,improve service.Relying on the existing path of development and innovation,this paper explores how to establish a distinctive and effective way for rural tourism deveplopment.