Research On The Development Strategy Of Xiamen GPS Company’s Advanced Public Transportation System Business

With the rapid development of China’s urban bus industry,the requirements for the management capabilities of the bus industry authorities and bus operators are becoming higher and higher.The intelligent bus products can effectively help the competent departments and enterprises to improve management efficiency and promote the bus industry.healthy growth.As the main business segment of Xiamen GPS Company,the Advanced Public Transportation System business has expanded over the past ten years and currently has a market share of more than 80% in the intelligent bus business in Fujian Province.It is the largest intelligent bus solution provider in the province.Under the background of the country’s vigorous promotion of “public transit priority”,the scale of the domestic Advanced Public Transportation System business market will be further expanded,and a strategy that meets the development requirements of Xiamen GPS Company will be formulated to ensure the stable and sustained growth of the company’s Advanced Public Transportation System business in the future.This paper takes Xiamen GPS Company’s Advanced Public Transportation System business as the research object,and takes the relevant theories of enterprise strategic management as the guidance,and uses the research methods such as literature research method and case analysis method to reorganize the current framework of strategic analysis and strategic matching strategy formulation.The development status of Xiamen GPS company’s intelligent bus service has found bottlenecks encountered in the business development process.Through the PEST tool and the five-force model,the macro external environment and industry competition environment of Xiamen GPS company’s Advanced Public Transportation System business are analyzed.The EFE and IFE matrix are used to comprehensively evaluate the strategic environment in which the Advanced Public Transportation System business is located.Using the SWOT matrix to analyze the company’s strengths,weaknesses,opportunities and threats,and proposed a number of alternative strategies,and then use the QSPM quantitative strategic planning matrix to evaluate the relative attractiveness of the alternative strategy,and developed a corresponding development strategy: The business layer strategy should adopt a centralized strategy and adopt a product development strategy,a market development strategy and a brand strategy in the functional layer strategy.Finally,the strategy implementation initiatives and safeguards are described to ensure that the expected strategic objectives are achieved.The research on the development strategy of Xiamen GPS Company’s Advanced Public Transportation System business has important practical and guiding significance for realizing the company’s Advanced Public Transportation System business “bigger and stronger” and “going out”.