The Diversified Development Strategy Of Real Nutriceutical

The boom and bust of health care industry keep playing nationwide.With the gradual improvement of national health awareness,it's unavoidable to conduct industry transformation and upgrading,which makes related enterprise managers feel too much pressure.Nowadays it's hard to depend on single product to accelerate enterprise's further development.As there are more and more health care product enterprise,the product variety keeps changing and market competition remains heated.In such a case,the diversified development strategy becomes a consideration for most health care product enterprises.Now more and more large and medium enterprises start to adopt the strategy,including above 90% of Top 500 enterprises according to incomplete statistics.As the leading enterprise in health care industry in China,Real Nutriceutical has a featured product Real Nutri Amino-Acid,which becomes a well-known star product.After successfully listing in Hong Kong Stock Exchange in 2010,the Group formerly put forward diversified development strategy.Besides existing health care product business and medicine business,it enters into various industries such as beverage,cosmetics,pharmacy chain,and financial industry etc.Compared with other domestic enterprises,Real Nutriceutical is representative in its diversified development strategy.This article introduces the Group's business development and operation status,and confirms the importance and necessity to conduct the strategy combining with the market development trend.And meanwhile by taking Shun brand herbal tea for instance,it points out the shortage and causes of diversified development of Real Nutriceutical,and puts forward proposals to help on the group's future development and also provide some reference for other companies.