Research On Diversification Strategy For A Company

The real estate industry has been hailed as a sunrise industry forever. It is not only related to the national interests of the people’s livelihood project, is also one of the pillar industries in our country. It related to the development of the whole national economy. In recent years, the real estate industry grows with the rapid economic. With the development of the real estate industry, real estate prices continue to rise, the real estate bubble began to swell. In order to guide the stable and healthy development of real estate industry, since2010, our country has adopted a series of measures to adjust and control of real estate. Those company facing a new challenge.In this background, this paper takes the A real estate company as the research object. First by reading lots of literature and collecting information of A company. Analysis of the A company’s diversified situation, the PEST environment, the competition in the industry, and internal resources and ability of A company. Using the BCG tools to diversified development strategy to locate A company. put forward the diversified development strategy planning of A company.A company adhere the real estate sector as its core business development. Its trade sector provides financial guarantee the development of the real estate sector. The property sector support the main sector as its service. The construction sector and the Architectural design of plate will withdraw from the market. In order to better service the company’s main business, A company will enter the Tourism industry. Finally, combined with the actual situation Put forward A company diversified development strategy’s collaborative development, proposed suggestion on the implementation of diversification strategy.