Research On The Risk And Countermeasures Of The Company's Financial Management

Since its establishment in the early 20 th century,ZD Company has occupied a place in the domestic real estate industry by virtue of its enterprising spirit and the strengthening of enterprise management.The core business of enterprises is mainly located in cities such as Beijing,Shanghai,Shenzhen and Chengdu.In recent years,ZD has developed trade centers,financial centers and other landmarks,gradually growing into a national top 100 brands.After entering 2018,the government has further strengthened the macro-control of real estate,more stringent restrictions on loans,purchases and prices,the overall rise of commodity housing prices in China has fallen,some urban housing prices have shown a downward trend,and some real estate enterprises have financial crisis.ZD company also has many problems in financial management,these problems seriously restrict and affect the development of enterprises.In this paper,ZD Real Estate Development Company as the research object,according to the logical thinking of raising problems,analyzing problems and solving problems,its financial management problems and Countermeasures launched a comprehensive and empirical study.After a comprehensive study of the financial management problems and Countermeasures of ZD enterprises,the financial management of ZD company not only inherits the basic mode of the traditional real estate enterprises,but also makes improvements in combination with their own actual situation,which has its own unique problems in the specific aspects of the financial management of the company.This paper uses the basic theories of financial management,such as internal investment theory,external acquisition and merger theory,financial supervision theory,financial control theory,financial risk management and management,adopts the method of literature analysis and case analysis,closely links with the actual financial management of ZD company,and finds out the status quo of financial management of ZD company on the basis of in-depth analysis.And find out the main problems of ZD company's financial management.These problems are: the financial management target of ZD company is not closely matched with the group's development strategic target,the financial internal control system is not perfect,the use of operating funds is not effectively supervised,the tax planning is not strong and the budget management system is not sound,as well as the enterprise financing ability is not strong and foreign acquisition and merger investment Financial decision making and so on.In the study of the paper,the author analyzes the phenomenon of the problem one by one,the harm caused by the problem,and analyzes the causes of these problems in depth,so as to provide an accurate diagnosis of the countermeasures to solve these problems.On the basis of analyzing the problems and putting forward accurate diagnostic opinions,the author puts forward some countermeasures to solve the problems of one-to-one ZD financial management in accordance with the operational principles.These countermeasures are as follows: Firstly,the financial management of an enterprise should be placed at the core of the operation and management of an enterprise,and through a comprehensive approach The countermeasures to improve the staff's understanding of the status of enterprise financial management,give full play to the role of financial management,and realize the theoretical and practical education of maximizing the value of capital.Through the correct understanding of the group's development strategic objectives,using strategic objectives to control the financial management objectives,achieve financial management objectives and the group's development strategic objectives are consistent;through standardization of enterprise internal financial system construction and strengthening internal audit management to improve the financial internal control system;through strengthening the cash flow of business activities.Strict management of incomes and outflows of cash flows to ensure smooth flow of funds,prevent the break of the capital chain,to strengthen effective supervision of enterprise operating funds;through a comprehensive and in-depth grasp of the "business-to-increase" tax reform policy,do a good job of tax planning beforehand,to do a good job in enterprise tax management;through the handling of financial analysis and Finance The relationship between business budget management,the establishment of sound model analysis,to improve the enterprise budget management system;by increasing retained earnings,increase equity financing,good credit and asset mortgage to obtain bank loans,etc.,to improve the financing capacity of enterprises;by strengthening the external acquisition and merger of financial risk analysis,adopt the style The risk early-warning mode should be cautious and scientific in making financial decisions for mergers and acquisitions.By strengthening the information system and joining the ERP system,the enterprise financial management process can be integrated into the information technology,so that its way is more convenient and the efficiency of financial management can be effectively improved.In order to solve the main problems of ZD company's financial management in practice to play a better role in order to improve the overall and effective level of enterprise financial management modernization,the paper also proposes to strengthen the application of information systems,especially ERP systems.The author thinks that as long as we aim at the main problems existing in the financial management of ZD company,we should implement the countermeasures and opinions to solve the problems one by one,and constantly find new problems and solve new problems.The financial management problems of ZD company in the past and at present can be effectively solved,and the financial management level and ability of the enterprise can be effectively improved.The management level and ability of enterprises can also be effectively improved with the support of effective financial management.ZD is also facing a more stable and sustainable development in the face of the new economic development...