A Study On Financial Risk Analysis And Control Of Internet Enterprise

At present,with the continuous improvement of economic globalization and market economy,the scale of modern enterprises is expanding.In the process of production and operation,enterprises will inevitably produce different degrees of financial risks,which will also have a profound impact on the sustainable operation and development of enterprises.With China's GDP growth slowing down,the competition in various industries is becoming increasingly fierce.In the context of today's "Internet Plus",Internet enterprises have achieved rapid development and their financial risk management has attracted more and more attention.However,with the intensification of market competition,Internet enterprises are facing an increasingly complex and changeable business environment.Many enterprises choose the strategy of rapid expansion and business expansion.Therefore,under the influence of various internal and external factors,the possibility of enterprises facing financial risks is greatly increased.In recent years,there have been many examples of Internet companies falling into financial difficulties or even going bankrupt in the process of seeking their own development.Therefore,enterprises in the industry must attach great importance to financial risk management,identify and analyze financial risks with appropriate methods,and take effective measures to control and prevent identified financial risks.As a breakthrough point,this paper presents related concepts and literature on the basis of domestic well-known Internet companies-the Baofeng Group Co.,Ltd.as a case,according to the case of the company's basic situation and the related business characteristics,using the F score model and enterprise financial index analysis,the specific financial risk identification and evaluation,interpretation from the perspective of the overall and strategic level Baofeng group financial risk condition,the result shows the Baofeng group facing the financing risk,investment risk,operation risk,cash flow risk and grim risk situation.Then it discusses the financial risk control of Baofeng group.By combing the current measures of enterprise financial risk control,it analyzes the deficiencies of Baofeng group in financial risk control,including the lack of a separate risk management department and the lack of unified management methods from top to bottom;weak awareness of financial risk,strategic light risk;poor operation of main business and lack of core competitiveness;financing structure is unreasonable and lack of investment and financing planning.Finally,according to the results of the identification and evaluation of the enterprise financial risk control defects,suggestions related to perfect the financial risk control,including perfecting the enterprise risk management system,from top to bottom to strengthen financial risk management consciousness,strengthen the key competitiveness of enterprise itself,and in view of the financing,investment,operation,cash flow risk control measures.It is expected to provide some reference ideas for financial risk assessment and prevention and management of Baofeng group to a certain extent,and also provide some reference for other enterprises of the same type on the establishment of research framework on risk control and other related issues.