The Research Of Internet Enterprise Financial Risk Management

With the popularity of smart phones in the country,the Internet has revolutionized the business,health care,education......the Internet to subvert the existing human habits,and promote the process of development of human society.Internet companies as the protagonist of the Internet age,position in China and the world economic development cannot be ignored.If all Internet users live Internet network,then the Internet is woven this web of companies shuttle.Internet companies facing development opportunities while a huge risk also,especially financial risk.Speed of Internet business development determines its regulatory lag exists.Numerous Internet companies seeking to develop in the course of the financial risk in the face of the threat of being caught in financial difficulties,leading to a series of serious consequences company bankruptcy.Research on Internet enterprise financial risk management is imminent.At present,financial risk management traditional enterprise has established a relatively complete theoretical system of traditional enterprise management process uses a combination of internal and external control method for financial risk control.The Internet business development process is shorter,for financial risk management is still stuck in the traditional means of relevant theoretical research.Internet companies have business networks,pattern diversification,risk expansion,data values and other characteristics.Internet enterprise financial risk management needs to adapt to these characteristics,in the traditional financial risk management thinking,methods and operations need innovation,research and financial risk management for Internet companies need to theoretical innovation and practice innovation combined.This paper uses the method of analysis of the case studies.First,the introduction describes the background and significance of research on the subject of domestic and foreign literature review proposed research ideas,methods and paper architecture.In the second chapter set forth herein to discuss the management of financial risk is generalized financial risk.Because the Internet has not formed a complete theoretical system yet,reference to literature is relatively small.This article summarizes the new concept on the internet financial risk management.Provide future direction for countermeasures for financial risk management.The third chapter is about the company risk management philosophy and techniques.Financial risk management belongs to an integral part of the company's overall risk management,the use of a gradual transition from the macro level to the micro level of analysis in this chapter.The effect of financial risk management in financial condition and operations of the company will be reflected in both,so in the third chapter of the company nearly three years of financial statements and business model drawn from the analysis Alibaba financial characteristics and operating characteristics.Operating characteristics and financial characteristics,in turn,determines the focus point of the company's financial risk,financial risk characteristics derived from operating characteristics and financial characteristics,and then find out the special means of financial risk management,financial risk from the characteristics of.Analysis of the company's operating characteristics and financial characteristics provide the basis for further evaluation of its financial risk management.Alibaba is currently the practice of financial risk management activities of pros and cons,by analyzing the current situation of the management of financial risk management helps to identify the problem.Chapter four case studies based Alibaba financial risk management issues and to further analyze the causes of the problem.Through the internal environment and the external environment,summed up the Alibaba externalities due to the risk,the risk early warning system has not been established,the risk management system is imperfect,and other reasons of insufficient financial risk management.Finally,a summary of the foregoing proposed comprehensive recommendations for improvement from Concept to Practice: perfect internal control system,strengthen the management of risk prevention awareness,and build culture-oriented risk management.For financial risk management,many scholars have made a lot of research.However,by reading a lot of literature we found that few Internet companies' scholars study all aspects of financial risk integration.Therefore,we follow certain logic,actual cases of Internet companies around the financial risks associated with the integration of research.With the help of Alibaba instance,the Internet Financial Risk theory and practice research,hoping to provide some reference for other companies.