Research On Financial Risk Evaluation And Control Of Internet Listed Enterprises

With the continuous growth of China's economy,the dilemma faced by enterprise development is becoming more and more complicated,and financial risk is one of the unfavorable factors affecting the healthy development of enterprises.As an indispensable part of the national economy,Internet enterprises have made outstanding contributions to China's economic development.However,it has the characteristics of high investment,new business forms and new models.The product market cycle is short and highly vulnerable to changes in the market environment.Coupled with the great uncertainty of the development prospects,it faces huge financial risks in the operation process,which seriously restricts the smooth operation of enterprises.Therefore,objectively analyzing the finan,cial risks of Internet companies,scientifically evaluating their financial risks and proposing countermeasures for enterprises to control risks is of great significance for promoting the healthy growth and stable development of Internet companies.Based on this,based on the existing research results,this paper selects Internet companies as the research object to evaluate their financial risks.The article first reviews the research status of financial risk evaluation and control at home and abroad,and expounds the related concepts and basic theories of financial risk.Secondly,it discusses the development status and financial characteristics of Internet enterprises,and on this basis,the relevant data and indicators are used.The financial risks of enterprises are identified from four aspects.Then,the corresponding financial indicators and non-financial indicators are selected to establish an index system for financial risk assessment of Internet companies.The 42 Internet companies listed in Shanghai and Shenzhen are used as samples to apply factor analysis.The factor analysis of the cross-section data of the enterprises in 2014 and 2018 is carried out separately,and the financial risk evaluation model of each year is constructed.Based on this,the distance between the comprehensive factor score and the ideal solution is calculated by the Topsis method,and the financial value of the Internet enterprise is calculated.The risk status is comprehensively analyzed and evaluated.The evaluation results show that:(1)the degree of financial risk among Internet companies is large and the financial risks of most enterprises are in a higher level,and the financial status and business development level are not ideal.Caused the overall financial risk is high,(2)from the financial In terms of risk impact factors,profitability factors,operational capability factors,cash flow capability factors and innovation capability factors have a greater impact on the financial risks of Internet companies.Finally,based on the identification of financial risks,combined with the comprehensive evaluation of financial risks of Internet companies As a result,the company proposes countermeasures for reasonable control of financial risks.