Impact Of Big Data Analytic Capability On Firm Performance

China is the country with the largest number of Internet users in the world.The data it faces each day is growing explosively.There is a wealth of information behind these massive user data.More and more companies are realizing that it is important to tap the rich information behind big data.Therefore,developing its own big data analytics capability has also become the focus of the company.However,there is always a gap between theory and practice The theoretical research on big data analysis is still in its infancy.Most of the research focuses on the technical aspects of big data analysis.Few studies focus on the firm big data analysis capabilities and its impacts.In order to enrich the research in this area,this paper takes firm big data analysis capability as the starting point,and discusses the effect mechanism of firm big data analysis ability on firm performance from the perspective of organizational capability(ordinary capability and dynamic capability),and explores the moderating effects of environmental uncertainty.(market uncertainty,technical uncertainty,and competition uncertainty).To explore how firm big data analytics capabilities affects firm performance,this paper revolves around seven key variables—firm big data analytics capabilities,ordinary capabilities,dynamic capabilities,firm performance,market uncertainty,technical uncertainty,and competition uncertainty.to establish a research model.Based on the resource-based theory and dynamic capabilities theory,the relationship between variables is discussed.This paper adopts an online questionnaire method to collect data.All data samples are from local Chinese enterprises.The types of companies include manufacturing and sales,information and communications,and high-tech companies.The questionnaires are filled in by the manager or supervisor of the information department,operation department or finance department of the company being surveyed.A total of 200 valid data were collected.The smart PLS and SPSS statistical analysis software was used to analyze the reliability and validity of the test data.The 18 hypotheses proposed in this paper were verified by partial least squares and bootstrap analysis,and the mediation effects in the study model were verified by multiple regression analysis.The research results show that firm big data analysis capabilities significantly positively affect ordinary and dynamic capabilities,respectively.Ordinary and dynamic capabilities also have significant positive effects on firm performance.Dynamic capacity,as a mediator,partially mediates the positive effect of firm big data analytics on firm performance;In this study,the mediating role of ordinary capabilities between firm big data analytics capabilities and firm performance has not been confirmed;With regard to moderating effects,market uncertainty has a moderating effect on the process in which firm big data analysis capabilities affect ordinary and dynamic capabilities,and the process of ordinary and dynamic capabilities that affect firm performance.However,technical uncertainty and competition uncertainty only have a moderating effect on the process of the firm big data analytics capabilities affecting ordinary ability and dynamic ability,and there is no moderating effect on the process of ordinary capabilities and dynamic capabilities affecting firm performance.Finally,we also discussed the results of empirical research,elaborated the contribution of this article from both theoretical and practical aspects,put forward research insufficiency,and proposed the future research directions.