Research On Relationships Of Big Data Capability And Firm Performance Based On Supply Chain Flexibility View

In recent years,the “big data” has aroused widespread concern in academic circles and business circles.Today,an era of mass production,sharing and application of data is open.This poses a great challenge to Chinese enterprises,especially the traditional manufacturing industry.The data become a new strategic resource after human resource,financial resource and material resource,data can not only become a source of competitiveness,but also will become part of national competitiveness.Therefore,scholars focus on the study of the resource attributes of big data.Although the study of big data from the perspective of resources has been widely recognized by the academic community,but scholars have gradually realized that the big data should be rised to the level of ability for enterprises.Therefore,this paper will focus on the definition of big data capability,the dimension of big data capability and the mechanism of the impact of big data capabilities on firm performance.Based on the computer-science and management theory,this paper focused on the big data capability research.First of all,by reviewing the former research,we interpreted the difference between big data and traditional data analysis,including data volume,data analysis thought and data analysis basic algorithm.Second,combined with resource-based theory and dynamic capability theory,this paper interpreted big data capability as follows: through the integration of internal and external resources,useing big data technology for business operations and decision-making support,thereby enhancing the ability of enterprises to respond to changes in the external environment.Based on the previous research,this paper divided big data capability into three dimensions: big data resource capability,big data technology capability and big data management capability.In the end,by introducing supply chain flexibility,this research discussed the effect of big data capability on firm performance and the mediating role of supply chain flexibility.In this study,we select enterprises in Huaihai Economic Zone,and MIIT intelligent manufacturing demonstration enterprise as the research object.Firstly using SPSS exploratory factor analysis and AMOS confirmatory factor analysis to verify the big data capability,supply chain flexibility and firm performance scale structure.Secondly,the path coefficient analysis was performed by AMOS to test the hypothesis.The main conclusions of the research are as follows:(1)Big data capability is a three-dimension structure of big data resource capability,big data technology capability and big data management capability,each dimension has a significant predictive effect to big data capability.Second,these three dimensions have interaction effects,specifically,big data resource capability has significant effect on big data management capability,big data technology capability has significant effect on big data management capability.(2)Big data capabilities have different effects on firm performance.Big data resource capability has positive effect on market performance;big data management capability has positive effect on financial performance;big data management capability has positive effect on market performance.Big data management capability has the most significant effect on firm performance.(3)Big data capabilities have different effects on supply chain flexibility.Big data resource capability has positive effect on new product flexibility,product flexibility and delivery flexibility;big data technology capability has positive effect on new product flexibility,sourcing flexibility and product flexibility;big data management capability has positive effect on new product flexibility,sourcing flexibility,product flexibility,delivery flexibility and information system flexibility.(4)Supply chain flexibility plays a partial mediating role in the influence of big data capability on firm performance.New product flexibility,product flexibility and delivery flexibility play joint mediating role in the influence of big data resource capability on marketing performance;sourcing flexibility,product flexibility and delivery flexibility play joint mediating role in the influence of big data management capability on financial performance;new product flexibility,sourcing flexibility,product flexibility and information system flexibility play joint mediating role in the influence of big data management capability on marketing performance;...