Research On The Promotion Of Brand-building To Economic Growth

As a kind of intangible asset,brand has become an important indicator to measure the soft power of a country's economy.Most studies show that brand building is closely related to economic growth.Brand building can create value to brand owners and promote the optimization and upgrading of industrial structure.Based on the perspective of brand value,this paper studies how brand building promotes economic growth at the national macro level.By analyzing the mechanism of brand building promoting economic growth and establishing economic models to explore the correlation between them and the contribution of brand building to economic growth,the paper combing the national conditions of China proposes countermeasures to help the brand strategy implemented better,as well as achieving the high-quality development of national economy.The main contribution of this paper are as follows: firstly,through the theoretical analysis,this paper concluded that two core points of brand construction and economic growth are cultural creativity and technological innovation,also the mechanism of brand building promoting economic growth is in the process of pyramidal rise,which means that it relies on internal effect,diffusion effect and spillover effect realizing the conduction process from microscopic enterprises level to industry and regional medium economic level and finally to the macro level of promoting the development of national economy.Through empirical analysis,the paper summarized four approaches of brand building pushing economic growth,which are: increasing capital factors,industrial correlation effect,consumption-driven economic growth,and layout of high-end value chain.Secondly,through the establishment of the correlation model,the paper found that there is a two-way causal relationship between them,and by introducing brand capital elements which included trademark registration and patent into the modified Solow Model,the conclusion was that brand construction has a strong contribution to economic growth.Finally,based on the above theoretical and empirical analysis,the paper put forward several countermeasures and suggestions about how to implement brand strategy effectively and how to realize economic growth with high quality.