Research On Brand Building Of Shaanxi Silk Road Advertising Co., Ltd

With the continuous development of social economy, advertising industry has grown rapidly. Advertising labeling industry is closely related to it and its market space is also unprecedentedly huge. However, with the progress of science and technology, the introduction of new technology into advertising labeling industry, and the advertising logo enterprises gradually increasing results in an unavoidable competition among the advertising labeling industry.Shaanxi Silk Line advertising logo company which is located in the northwest has realized that the competition between enterprises is the brand competition inevitably in the future. Therefore, only focusing on brand construction, creating high visibility and reputation of the brand is the key to competition. This paper puts forward the corresponding countermeasures and suggestions in order to improve brand construction of Shaanxi Silk Line advertising logo company through studying the related theory, comprehensively mastering Shaanxi silk road line advertising company brand construction situation, with the help of a questionnaire survey and the IFE-EFE analyzing and investigating company's brand and brand construction environment, investigating the problems in the construction of brand poor brand awareness, lack of brand culture connotation, namely needs to improve brand positioning, brand spread such problems as low level. In order to improve the silk road brand construction in Shaanxi advertising logo company, this paper puts forward the corresponding countermeasures and suggestions.