Research On Brand Building Strategies Of Internet Start-ups

Nowadays,the market competition is becoming increasingly fierce.If the start-up enterprises want to get rid of the danger of being eliminated by the market and realize the growth and development of enterprises,they must go on the road of brand development.Whether a start-up enterprise can successfully cultivate its own brand and create famous brand will determine the comprehensive competitiveness of an enterprise in the market.Although more and more enterprises have realized the importance of brand,they are faced with many difficulties in theory and practice.Based on this,this paper will analyze the background and significance of brand building,brand strategy,and brand building measures of start-up enterprises,to provide practical significance for start-up enterprises to create brand building,and to provide new ideas for start-up enterprises to create brand building.In this paper,combined with my work practice,from the brand positioning,brand planning,brand culture,brand operation and other aspects of the case of robins technology,in-depth study of start-ups in the development process and brand building related issues,and put forward targeted and practical operational significance of countermeasures.This research combines theory with practice,analyzes problems according to data and summary,and finally analyzes cases and proposes three-way logic of strategy.It takes the brand building of robins technology in start-up enterprises as a practical case,focuses on the bottleneck encountered in the development of robins technology and makes a brand building plan for it.In this paper,brand image theory and bell brand image model will be used to explore the whole process of brand building.On the research objectives and main contents,starting from the brand building process and current situation of Robin technology,this paper explores the brand building of China's start-up enterprises,analyzes the problems existing in the process of brand building of China's start-up enterprises from the theoretical and practical aspects,and puts forward some suggestions based on the in-depth exploration of the essence of the problems and the reasons behind countermeasures.