Study On Brand Building Of Nantong Yushen Steel Cable Co., LTD.

The low flaccid pre-stressed steel stranded wire is one of most important raw materials in the bridge construction, but the bridge is benefits descendant's hundred year base industry, therefore, bridge construction owner is especially discrete when chooses the steel stranded wire supplier, they pay great attention supplier's brand image, supplier's quality safeguard, consummation services structure as well as enterprise's aspects and so on, whether in operation time can better manifestation with utilize. But the Nantong Yushen Steel Cable Limited Company just entered the market for five years, is very defective in these aspect's construction, therefore its, if continues to develop, strengthens its brand the construction into urgent matter.Firstly, this paper analyzed the present situation of steel industry, the future trend of development and competition, the results show that the steel market demand is bigger and bigger, the company will meet new opportunities for development, at the same time,the company will is facing a huge challenge as more and more attention on brand.Secondly, through the analysis of enterprise internal environment, the results show Company development cost advantages, and disadvantages in management.The third, through analysis, we look the "technological progress, management innovation and services beyond, building bridges of years", as our mission; Determine the "Langshan brand steel wire rope, set your hope to steel bridge"emotion oriented brand positioning. Our comprehensive and systematic design brand image on the basis of orientation, we established the corresponding brand promotion strategy according to the characteristics of industry.Finally,based on the good brand positioning,the good image and the promotion, We must adjust the company system in order to adapt to the needs of the construction of the company's brand. And finally safeguarded your brand image...