Research On The Development Of Rural Electronic Commerce In Luoyang City

The report of the Nineteenth National Congress of the Communist Party of China put forward the strategy of Rural Revitalization for the first time.In view of the development of rural e-commerce,this requires government departments at all levels to coordinate and do a good job in the resource guarantee of rural e-commerce development,equip and improve rural infrastructure,popularize the Internet among farmers and build a comprehensive coverage of modern logistics system,and guarantee farmers' modern agricultural publicity and education.?Secondly,government departments at all levels should take the development of rural e-commerce as an opportunity to build a special poverty alleviation platform for rural e-commerce and optimize the layout of agricultural industrialization.Rural resources through e-commerce platform,not only can expand the e-commerce market,so that farmers can buy more abundant products,but also can expand the field of agricultural products sales,achieve a broader urban-rural interaction,so that the broad masses of people become beneficiaries of rural e-commerce platform.Building rural e-commerce platform can better attract investors to invest in production and operation activities in various regions,and make more migrant workers return home and invest in rural construction.In the urban e-commerce market occupied by Ali,Jingdong and other e-commerce giants,the market has become saturated,and the huge demand potential and broad development space of the vast rural e-commerce market have gradually emerged.With the introduction of a series of government policies and the gradual improvement of the rural market environment,rural e-commerce ushered in important development opportunities.This paper uses the method of documentation and case analysis to analyze the development status of rural e-commerce in Luoyang City.Through the analysis of this paper,the development status of rural e-commerce in Luoyang City is as follows:rural e-commerce is in the primary stage of development,with great potential for development;the leading industrialized enterprises are relatively leading in e-commerce and start early;and the demonstration cooperatives of farmers' professional cooperatives have taken shape in e-commerce.The problems in the development of E-commerce in Luoyang City are:low income of farmers,lack of e-commerce consumption concept;backward network infrastructure construction,high information cost;inadequate logistics facilities,imperfect rural logistics system;lack of practical e-commerce websites,lagging platform construction;lack of e-commerce talents,farmers' information quality is not high.Based on this,the specific solutions proposed in this paper include:increasing farmers' income,publicizing the concept of e-commerce consumption;strengthening the construction of network infrastructure,reducing information costs;speeding up the construction of logistics facilities,improving rural logistics system;establishing professional and practical e-commerce websites,improving platform construction;training e-commerce talents and improving farmers'information technology capabilities.It is hoped that through this study,we can make contributions to the research in related fields.