Research On Financial Redundancy Management Model And Effect Of Real Estate Enterprises

The real estate industry is the backbone of the development of the national economy.The special nature of the real estate industry has led to a huge demand for funds,so the management of capital acquisition and utilization is very important.However,in recent years,the lack of funds and the high asset-liability ratio have become a problem for most real estate companies.Especially for small real estate enterprises with financing difficulties,the number of real estate enterprises forced to acquire and bankrupt due to the break of the capital chain is increasing.This series of dilemmas illustrates the existence and management of funds in real estate enterprises in China,problem.Financial redundancy management is an effective way to manage corporate cash and liabilities.Financial redundancy management of enterprises can improve financial flexibility on the one hand and improve the ability of enterprises to cope with risks.Real estate enterprises should fully recognize their own advantages and shortcomings,recognize the risks of their industries,and provide sustainable development momentum for real estate enterprises through financial redundancy management.This paper starts with the real estate industry analysis,takes Poly Real Estate,one of the leaders of China's real estate industry,as the research object,combines the life cycle of Poly Real Estate development,and uses case study method to analyze its management of financial redundancy during development and maturity.Finally,the effects of financial redundancy management are evaluated through general financial indicators and financial strategy matrix.Through the analysis and research on the financial redundancy management of Poly Real Estate,it is concluded that real estate enterprises should strengthen the storage and management of financial redundancy,broaden the access channels of financial redundancy,conduct diversified financing,effectively use financial redundancy,diversify business risks and improve Business quality,diversified and refined management,in order to avoid risks and ensure the sustainable and healthy development of enterprises.