Research On Financial Strategy Of Enterprises Of Medium And Small Development Of Real Estate

In the numerous enterprises of development of real estate of our country, the number of the enterprise of medium and small development of real estate accounts for more than 90%. Because these medium and small real estate enterprises are in small scale, shortage of funding, ability to resist risk are bad, manage strength to be weak, lack instead of financial affairs that development adapt to strategic for a long time, once meet the adjust and control by the state, the real estate trade, eliminated on the issue that there are large quantities of enterprises of medium and small development of real estate because of the fund. Then, a large number of rotten projects have appeared on the market, banks produced a large amount of non-performing assets, cause to national whole economic development and endanger greatly. So, strengthening the study on enterprise's financial strategy of the medium and small development of real estate has certain realistic meanings.At present, the research about financial strategy mostly take economic theoretical research as the core, it is difficult to combine with enterprise's actual conditions together in reality, lack practical value. This study attempts to combine the current situations of enterprises of medium and small development of real estate of our country, utilize the research approach of the business strategy to analyze to the strategic environment of the financial affairs of enterprises of medium and small development of real estate, then, use SWOT analysis technology to carry on the localization to the management strategy of enterprises of medium and small development of real estate, and then the financial affairs which derive enterprises of medium and small development of real estate are strategic. Finally, the financing of enterprises of medium and small development of real estate is strategic, the investment strategy and strategy of distribution of income are adjusted, so as to ensure enterprise's lasting, steady, healthy development of medium and small development of real estate of our country.