Research On The Innovative Development Strategy Of My Country's Financial Asset Management Companies

In recent years,with the rapid development of national economy in our country,our country household wealth rising year by year,fortune of make more and more people to look at financial management,assets in our country in 2012 to relax the threshold of the company,our company to increase the number of assets,investment financing way also become more diversified,finance and investment products such as sprang up in recent years,the emergence of these non-bank financial institution,make our country financial industry from the original single gradually entered the era of diversified financial banking institutions.However,from the point of the present situation,the asset management industry in China is still in the stage of a is not yet mature,the internal control system is not perfect,a lot of asset management companies in order to expand the market,deliberately exaggerated its product yield,reduce the risk and uncertainty,most of the enterprise debt burden,at the same time,domestic asset management company "run" phenomenon is serious.And non-standard operation and operation,makes a lot of poor asset management companies cash flow situation,seriously hindered the bonds,equity transfer,asset restructuring and asset sales,etc.Based on the assets of enterprise strategic development as the main line,with KGroup asset management company as a specific case study,through to the K Group asset management,internal and external environment,this paper combined with the external environment of K company of K company's existing project resources,human resources,financial status,brand resources,such as comprehensive analysis,at the same time according to the K asset management company's business and industry chain,SWOT and porter five models of K to study the current situation of the development of asset management companies,for K asset management co.,LTD.,to achieve its "incubator entrepreneurial dream,achievement value investor wealth,make investment and financing bridge" specific research and analysis,strategic objectives,measures of hope for our other be used for reference in the development of asset management companies.