Z Real Estate Enterprise Internal Effective Communication Mechanism Optimization Research

As the body of the market,enterprises need to promote the efficiency of administration and cut down operation cost to achieve the enhancement of productivity,effectiveness and benefits.The core of corporate management is materially the communication which is the interchange between individuals or individuals and groups while the cor:poration is facing lots of unsure factors in current market environment.Through information exchange,all parties are able to seek for the emotion harmony.To realize the goal,every organization rely on collabration of individuals based on communication and information exchange.Nowadays in modem market economy,internal communication has been the key component that influence the sound development.Without effective internal control or the initiative and creativity of staff,enterprises cannot foster corporate culture and raise a good social image.As a critical segment of production activities,the effective internal communication not only relates with corporation productivity but also its sustainable development.From administrator's perspective,the effective communication helps in enhancement of initiative of employees,while from the perspective of employees,it also reflects their own value and promote work performance.On the basis of relevant theories of effective communication,by researching problems of internal communication in real state company Z,we are able to address constraints of internal communication and seek for methodologies to solve these problems and eliminate incurred negative effects,further to propose related solutions and guarantees for a better design of company Z's development.