Research On Corporate Culture Construction Of Yili Group

Yili Group is a pioneer and leader in China's dairy industry.With the continuous development and expansion of enterprises,Yili Group's corporate culture is also constantly enriched.But at the same time,Yili Group in the enterprise culture construction,there are still some problems,Yili Group employees on the company's corporate culture is a certain awareness,but at the same time,Yili Group in the construction of its corporate culture,as well as employees in the acquisition of corporate culture related activities and information,there are still many blank places,employees often can not accurately perceive corporate culture,it is not easy to timely access to corporate culture related information.Yili Group in the construction of corporate culture,there are some problems and the need to improve the place.This article from the current domestic and foreign enterprise culture construction background,through the analysis of the present situation of the Yili Group enterprise culture communication,proposed the Yili Group enterprise culture construction improvement strategy,and the development of relevant supporting measures,in order to achieve the cultural promotion management,enhance the overall competitiveness of enterprises,promote the sustainable development of enterprises.This paper first introduces the background of the paper,describes the purpose and significance of the paper,the status quo at home and abroad,this paper first introduces the overall content of the paper and research methods.On this basis,the analysis of the cultural status of Yili Group,including the introduction of corporate development,corporate culture survey,as well as the Yili Group,the results of the survey of corporate culture,to provide support for corporate culture.Through the questionnaire,this paper put forward the Yili Group enterprise culture construction problems,including the construction of enterprise culture,the level of organizational security needs to be improved,the construction effect is poor,the lack of innovative mode of communication.The relevant optimization measures include the characteristics of the grassland culture in the enterprise development,improve the organization mechanism of the Yili Group enterprise culture construction,establish the enterprise culture center to solidify the communication channels,and integrate the Yili Group enterprise culture of innovative communication channels.This paper also puts forward the implementation of the Yili Group enterprise culture construction,including the establishment of the system of protection,human resources,corporate culture communication feedback channels,and the establishment of dynamic evaluation system of corporate culture and so on.