Research On The Development Of Parent-child Tourism Products In Hefei City Based On Tourists’ Perception

With the continuous improvement of people’s living standards and the gradual deepening of tourism purposes,the growth trend of the parent-child tourism market is becoming more and more obvious,and the forms are also various.The parent-child tourism has gradually emerged and combined with rural tourism,which has set off a new hot spot in the tourism industry,namely the family village parent-child tour.Through research,it can be seen that rural parent-child tourism develops well and the market prospect is broad,but the comprehensive theoretical research on rural parent-child tourism is still insufficient.From the perspective of the perceived value of tourists,based on the relevant research and related theories at home and abroad,this paper firstly combs the research on the perception of tourists by domestic and foreign scholars and the definition of the concept of rural parent-child tourism,and then analyzes the development of rural parent-child tourism in Hefei.At present,the characteristics and existing problems of rural parent-child tourism in Hefei City were obtained.Then,based on the research of customer perceived value and customer perceived value dimension,the author built a model of the relative value of the tourist family in the country,after expert consultation and questionnaire.The survey uses IBMspss23.0 for data analysis,and finally draws the following conclusions:1.Build and verify the index system of the sensory value elements of the rural parent-child tourism.The system consists of 23 elements of 5 major dimensions,including 5 environmental dimensions.,product awareness,infrastructure awareness,service awareness,and management awareness.2 Using variance analysis to verify that the individual attributes of tourists(gender,age,occupation,education,etc.)have a significant impact on environmental perception,product perception,infrastructure perception,service perception,and management perception,In-depth analysis of the perceived value dimension of rural parent-child tourism,it is concluded that the environmental factors and facilities factors score higher,indicating that tourists have higher emotional identity for these two factors,management and service two factors score lower,product score At a medium level.Finally,according to the research and analysis process and results,the following development strategies are proposed respectively.1 Create a good tourism environment.2 Experienced activities with outstanding design themes.3 Strengthen the infrastructure and standardization construction of rural parent-child tourism.4 Improve the service awareness of employees and cultivate the talents required by professionals.5 Play the leading role of the government and improve various management mechanisms.