Study On The Cost Control Of B2C E-commerce Enterprise Based On Supply Chain

With the continuous advancement of world economic integration and the rapid development of Internet high technology,the e-commerce industry has developed rapidly and has the broad growth space.In the e-commerce industry,because of its own advantages,the B2 C e-commerce model can provide consumers with better service,and it has gradually become the mainstream of the online retail market.However,compared with foreign B2 C e-commerce enterprises,China's B2 C e-commerce enterprises have started late and have a short development time.The enterprises have major deficiencies in business management such as cost control,which limit the long-term development of enterprises.In order to better meet the challenges of domestic and foreign excellent enterprises,meet the development requirements of the times,B2 C e-commerce enterprises must strengthen their awareness of cost control and continuously improve the cost control management system.The traditional cost control concept lacks the overall concept and cannot meet the development needs of modern enterprises.It is difficult to fundamentally improve the economic benefits and enterprise value of e-commerce enterprises.The cost control based on the supply chain perspective overcomes the limitations of traditional management concepts and can effectively improve the operational efficiency of upstream and downstream enterprises on the supply chain,achieves overall optimization of the supply chain,and promotes the sustained,healthy and stable development of B2 C e-commerce enterprises.This paper selects J Mall,a typical enterprise in the B2 C e-commerce industry,for case analysis and comprehensively uses the literature research method,case analysis method and inductive and deductive reasoning method to deeply analyze the current situation of the cost control of the mall.In view of the many problems and reasons of the mall,this paper proposes the cost control strategy based on the supply chain perspective to provide constructive guidance for other B2 C e-commerce companies in the industry.