Study On The Cost Control Of Self-operated Business Relate To JD Online Mall

There is no doubt that the emergence of e-commerce leads the development of the whole national economy so that “online shopping” is becoming a popular term. More and more new business models are emerging nowadays, such as B2 C, C2 C,B2B, etc. However, the B2 C enterprises are still aiming to pursue the market share and expand the enterprise scale, or even sacrifice their own profits in exchange for the market share, which leads the B2 C e-commerce enterprises are now running under deficit. Meanwhile, as a kind of new service enterprise, e-commerce enterprise is now at its starting stage, while it develops quickly. Compared with the traditional commerce, e-commerce has many advantages that benefit the enterprises a lot. Hence, the research relates to the cost control among B2 C e-commerce enterprise would cause the practical and referential significance not only for the B2 C e-commerce enterprise, but also for the whole e-commerce industry.This paper studies on the basis of the cost control among e-commerce enterprise, and analyze the JD E-commerce Shop in order to find out the enterprise cost control problems and put forward the feasible suggestions and measures. Firstly, the paper expounds the research background and significance, the present research status both in abroad and domestic areas, the research ideas and methods, and introduces the conception of e-commerce, the basic theory of cost control, and the principles and methods of cost control. Secondly, the paper analyzes the present developing status of B2 C e-commerce industry and the present cost control process shows on JD E-commerce Shop. Thirdly, with the combination of theories put forward above, the paper studies the problems and causes of target enterprise comprehensively and deeply, and then come up with methods and steps to establish the cost control system for e-commerce enterprises as well as cost control strategies for specific work flow.The basic contribution and innovation of the paper is to select the leading industry and the target company in this industry, the enterprise holds its own specific features below, develop quickly while with the poor profits, the cost control lever is requested to be improved urgently, meanwhile, it owns the practical meaning and it is necessary for the entire B2 C e-commerce industry to solve the cost control problem. The research achievements come up with a whole set of fitting recommendations for JD E-commerce Shop, which are all adoptable for its running characteristics and with the powerful maneuverability, the achievements provide a reference for the other similar enterprises as well, which enrich the content relates to the cost control of B2 C e-commerce enterprises for empirical research. As an emerging business model, e-commerce enterprises are still under developing, it would be a long-term topic to keep researching and discussing the e-commerce enterprise from the aspects of cost control and cost management.