Study On Influencing Factors And Control Of Agent Resignation Of AA Life Insurance Beijing Branch

In the early 1980s,China’s insurance industry has fully recovered.Since the introduction of the individual agent system in 1992,The insurance market is booming.At the same time,The problem of high attrition rate of insurance agent begins to appear and increasingly prominent,This phenomenon is particularly prominent in the life insurance industry.At present,What each life insurance company basically USES is free range type "person sea tactics" management system.According to the performance in the past 30 years,Its high turnover rate has become the bottleneck of sustainable development of the whole life insurance industry,Life insurance companies are the most important high-rise building needs attention and the most urgent problem to be solved.Therefore,How to effectively guide the normal flow of life insurance industry agents,To control the brain drain and unfair talent competition in life insurance industry,and Improve staff stability,It has important practical significance to the sustainable development of the whole life insurance industry.The most direct impact of the low retention rate and high loss rate of life insurance industry is to reduce the premium income of life insurance companies,increase the cost of human resource management in life insurance enterprises,At the same time,it will spread the adverse effects to other employees,Influencing their work enthusiasm and corporate cohesion as a whole.In order to further study the reasons for the resignation of life insurance agents and their governance decisions and suggestions,This paper takes the Extension Department of AA Life Insurance Company Beijing Branch as an example,A wide range of data statistics and questionnaires have been carried out,It summarizes the salary system,security system,promotion space,performance appraisal,interpersonal relationship and job grading and other factors that may be the most important factors affecting the resignation of life insurance agents,By combining theory with practice,This paper puts forward constructive Suggestions on external market environment of life insurance industry,internal environment of AA life insurance company and new agency mode of personal competence,Finally,the shortcomings of this paper are pointed out and the direction of the next research is pointed out.