Reserch On The Development Strategy Of Jia Cheng Information Technology Co.,Ltd.

China's economic development is gradually entering a new normal state.The new kinetic energy with transformation and upgrading as the core accelerates the gestation.With the continuous development of informationization,big data and Internet+,the construction of network power is accelerated,and informationization has been vigorously promoted to the economic and social development.In various fields,the integration of informatization and various industries has become an important means to improve efficiency and promote progress.For the strategic,basic and leading industries of social development,as well as for the national economy,information technology has a strong ability to improve both in the field of application,in the consumption of resources and in the full utilization of human resources.It plays an important role in supporting and leading the economic and social development.Jiacheng Information Technology Co.,Ltd.,is a software and information technology service industry.Founded in 1995,it is an integrated service provider taking comprehensive software product research and development,IT service outsourcing,and system integration solutions for key industries.Since its establishment,the company has achieved remarkable results.In October 2015,it relied on the competitive advantage of comprehensive services to successfully launch on the “New Third Board”.Facing the fiercely competitive market environment,under the new situation of fast change of information industry and high elimination rate of enterprises,how to develop for a long time has become a serious subject in front of enterprises.This paper applies the company's strategic management theory,uses PEST analysis,Porter's five-force model,SWOT analysis and other tools to analyze the Jiacheng company's strategy.Through the analysis of the external environment and internal environment,the company's development direction is clarified.It is proposed that the market penetration strategy in the intensive strategy of the development strategy should be adopted in the overall strategy to fully strengthen and expand the market share in the existing provinces and broaden the types of business products.In the business unit strategy,a centralized differentiation strategy should be implemented to effectively leverage its relatively high market share,business reputation and learning curve,and differentiated product development for different customer groups,thereby resisting the “five forces” and ensuring The company has a relatively large competitive advantage in the face of competitors in the industry.Functional strategy should be strengthened from marketing,research and development,human resources,and finance.This paper is divided into four parts: the first part of the introduction to the research background and significance,research methods and content,literature review and theoretical basis are described;The second part introduces and analyzes the general situation,development status,existing problems and reasons of Jiacheng Company.In the third part,the macro environment is analyzed by PEST,the competitive structure is analyzed by Porter five forces,the external opportunities and threats are obtained,and the advantages and disadvantages of the internal environment are obtained through the analysis of the company's enterprise capability and business model,and the advantages and disadvantages of the internal environment are obtained.In the fourth part,through summarizing the external opportunities and threats,internal strengths and weaknesses of Jiacheng Company,using SWOT matrix analysis to select the development strategy,and to ensure the implementation of the strategy,formulated the strategic implementation of the three-stage content and strategic control five measures.The final conclusion part summarizes the full text.