Research On The Development Strategy Of Jiangsu Zhongda Dongbo Information Technology Co., Ltd

At present, the road network in Jiangsu and Zhejiang in east China has been relatively saturated, highways, trunk roads, urban road infrastructure has slowed down. Meanwhile, with the rapid growth in demand for people to travel, how to improve traffic management and traffic capacity of the road network under limited conditions, all kinds of traffic participants will focus more on the traffic information. In this context, the traffic information industry in recent years, rapid development. The transport sector increasingly focusing on the development of various traffic information industry. JiangSu ZhongDaDongBo Information Technology Co., Ltd. was established in 2012, aimed at the opportunity in this industry, start a business. In the mass start, the highly innovative era, how to achieve through technological innovation and entrepreneurship, in a relatively closed and fierce competition in the transportation industry to survive, develop, become the company’s first to explore the issue. This article related to business development situation of traffic information to be analyzed, as a guide, are analyzed in the ZhongDaDongBo his company traffic information development strategy, its business environment and its own advantages and disadvantages, the company’s research and the SWOT method strategic targeting. On this basis, the paper design of the company to achieve the strategic objectives of the implementation of the program, but also to study the important question of the effect of the company’s development strategy for the operation and development of the evaluation system to be of concern. Thesis is divided into six chapters. Chapter one is the introduction. Chapter two is ZhongDaDongBo background information and development process. The third chapter is theoretical basis of the development strategy of ZhongDaDongBo. The fourth chapteris SWOT analysis of the internal and external environment of ZhongDaDongBo and based on the SWOT analysis development strategies and suggestions are put forward to ZhongDaDongBo. The last chapter is the full text of the summary and outlook.According to ZhongDaDongBo large internal strengths and weaknesses and external opportunities and threats, the paper concludes that the company’s strategic targeting should be: to accurately grasp the needs of the industry based on research and development and technological innovation, to do service-oriented enterprises as the core concept, it should promote market development strategy and alliance strategy, rational use of market resources, rapid development and enhance core competitiveness. To achieve this strategy, the company plans to take the following measures:in-depth understanding of industry needs, the development of innovative software and hardware products to the industry as a focal point, to strengthen the interests of the association’s allies, the full integration of upstream and downstream resources, leveraging the collaborative development to attract talented people, strengthening Qualification and brand building.