Research On The Development Of E-commerce Platform Supply Chain Finance

SMEs have always played a pivotal role in Chinese enterprises because of their large scale.The development of SMEs is directly related to whether Chinese national economy can progress steadily.However,the financing problem has always been a stumbling block on its development path.How to help SMEs to quickly and easily integrate funds at low cost has become an urgent problem for the government authorities.Supply chain finance breaks the traditional financing mode and innovatively provides funds for SMEs in the chain from the perspective of supply chain,breaking through the constraints of the company's own defects.The e-commerce platform relies on its strong information superiority to establish a good credit evaluation system,effectively avoiding the information blind zone between the platform and the financing enter;prise.Therefore,the combination of e-commerce platform and supply chain finance can maximize the advantages of supply chain financing model,so as to solve the financing problems of SMEs more efficiently.E-commerce supply chain finance refers to the role of e-commerce platform as a core enterprise in the supply chain,providing funds for its upstream suppliers and platform merchants to promote the normal operatioin of the supply chain.This model can also be called the supply chain financing model led by the e-commerce platform.Jingdong is a typical representative of self-operated e-commerce.Therefore,the case of Jingdong carrying out supply chain finance business is selected for key analysis.Firstly,the paper expounds the background of the topic selection at the beginning,which is based on the current financing difficulties of SMEs,the rapid development of supply chain finance,Internet finance and e-commerce platforms.In view of the above,I've studied the research results of various backgrounds at home and abroad as the theoretical basis of this paper,and then analyzes the theoretical and practical significance of researching e-commerce supply chain finance and introduces the basic concepts of supply chain finance and the four business models that are more common at present.In the introduction of the business model,this article details the characteristics,advantages and disadvantages,and operational processes of each model in the form of cases,and then focuses on comparing the e-commerce model with the traditional model in the financing model,transaction costs,funding sources,risk management and other aspects to highlight the comparative advantages of e-commerce supply chain finance.Secondly,this paper selects Jingdong's business practice cases in the field of supply chain finance,and discusses its business entity,business development process,supply chain financial products and risk management mechanism.While discovering the advantages of the Jingdong business model,it also summarizes the internal and external factors that restrict its development.Among them,external factors include imperfect domestic credit information system,unsound relevant laws and regulations,and insufficient government support;the platform's own factors include constraints from business entities,funding sources,customer positioning,and risk management systems.Ultimately,this paper proposes solutions to the development of the e-commerce supply chain financial industry from the perspective of the government and the e-commerce platform for the two factors that restrict the development of Jingdong's supply chain financial business.In response to external constraints,the government should speed up the construction of China's credit information system,improve relevant laws and regulations,and increase support for the e-commerce supply chain financial industry.For platform constraints,e-commerce platforms should innovatively transform business entities and broaden sources of funds,promote technological innovation,enhance customer acquisition capabilities,improve the risk control system.ensure the safety of funds,cultivate professional talents,and improve the quality of personnel.