Research On Supply Chain Financing Model Of E-commerce Platform

SMEs play an important role in the development of China's national economy.The number of SMEs in China accounts for 99% of the total number of enterprises,and the GDP created by SMEs accounts for more than half of China's total GDP.The characteristics of China's SMEs are that they have many types of operations,financial confusion,and can't resist industry risks.These characteristics make SMEs face financing problems.This paper analyzes how to solve the financing problem of SMEs from the perspective of Internet finance.Firstly,it sorts out the development process of supply chain financing from the financing of traditional supply chain and analyzes how to improve supply chain financing in the process of traditional supply chain development.It also introduces the financing model and participants of the traditional supply chain,analyzes the operation process of the traditional supply chain financing inventory model,the accounts receivable model and the deposit-taking model,and the applicable objects,analyzes the role of each entity and the risks of traditional supply chain financing..Secondly,it introduces the development of supply chain financing of e-commerce platform,and compares the financing mode of e-commerce platform with the traditional supply chain financing mode to analyze the advantages of e-commerce supply chain financing-replacing the previous data with the data credit of platform data analysis.Financial credit can more accurately obtain information and reduce audit time and cost.This article takes Jingdong Finance as a case.Jingdong Financial's supply chain financing products are divided into bank-enterprise cooperation and platform self-operated categories.This paper introduces the operation modes of these two types of supply chain financing products and mainly introduces the supply of Jingdong Financial Platform's self-operated categories.Chain financing products-"Beijing Baobei" and "Beijing Small Loan".The characteristics of “Beijing Baobei” and “Jingxiao Loan” are that the entire financing process is operated online and there is no bank participation.Because of this,the advantages of “King Baby” and “Jing Xiao Loan” are low transaction costs,high financing efficiency,and convenient repayment.The shortcoming is that the source of the loan is the Jingdong platform,so this requires an e-commerce platform.Strong financial strength.The risks in Jingdong Financial Supply Chain Financing mainly include the credit risk of repayment of funds and the risk of accurate information processing of e-commerce platform.The countermeasures against these two risks are to strengthen the monitoring of each link of the financing process and Jingdong.Finance can prevent risks by purchasing insurance.Second,JD Finance uses JD Logistics' s powerful data to create a morecomprehensive information and data analysis system that is more suitable for SMEs,and increase investment in manpower and technology.At the end of this paper,based on the analysis of Jingdong financial supply chain financing cases,the inspirations for SMEs,e-commerce platforms and financial institutions are drawn.SMEs should improve their credit level and competitiveness,and e-commerce platforms should improve third-party payment and promotion technologies.The level of innovation,financial institutions should improve the level of business management and strengthen the prevention and control of risks.