Financing Mode Analysis Of Platform E-commerce Supply Chain Finance

Small and micro enterprise financing difficulties have been the key problems restricting the development of them,with the development of internet technology,supply chain management matures,and policy guidance,a few platform e-commerce companies such as Alibaba,Jingdong and Suning already started the practice of supply chain finance,and so did the other e-commerce companies.Supply chain finance vigorous development in our country,which provides a new thought of solving the financing difficulty of small and micro enterprise.In particular,with the iterative update of supply chain finance,the platform e-commerce supply chain finance model has become a unique innovation model of supply chain finance with its unique technical advantages,providing financial services for small and micro enterprises on the platform and benefiting many small and micro enterprises.Therefore,it is of great significance to study the platform supply chain finance model and its impact on the financing of small and micro enterprises.As the largest e-commerce platform enterprise in China,Alibaba is also one of the earliest e-commerce platform enterprises to explore the mode of supply chain finance.In its development process,Alibaba constantly innovates new supply chain financial products.Therefore,this paper takes alibaba as an example to study the development mode and financing effect of its supply chain finance,which also has certain reference significance.Firstly,this paper analyzes the platform supply chain finance model,explores the evolution process of the platform supply chain finance model and divides it into the supply chain finance model with the e-commerce platform as the main body and the supply chain finance model with the e-commerce platform and banks as the main body according to the domestic practice.Then,combined with domestic practice,this paper summarizes the different financing methods based on the two models.Secondly,this paper takes Alibaba as an example to explore the current supply chain financial products of its platforms such as Taobao,Tmall,1688 and alibaba e-datong,as well as the business models and service processes of each product.By comparing the financing mode of Alibaba’s supply chain finance with the traditional financing mode,it is concluded that Alibaba’s supply chain finance can reduce the financing risk and cost and improve the financing efficiency.After that,this paper explores the effect of Alibaba supply chain finance on financing services of small and micro enterprises.It concludes that compared with the traditional bank financing model,Alibaba supply chain finance can serve more small and micro enterprises with its technical advantages.In addition,it can shorten the cash turnover period of enterprises in the supply chain.At the same time,it can also create synergies for Alibaba.Finally,based on the policies and regulations in the field of Alibaba supply chain finance,this paper analyzes the opportunities and challenges faced by Alibaba supply chain finance,and puts forward suggestions for its future development.It is hoped that the study of this paper can provide new ideas for financing of small and micro enterprises and enlighten us in solving the financing difficulties of small and micro enterprises in China.At the same time,it is also hoped that the research in this paper can clarify the model of platform e-commerce supply chain finance and promote the innovation and development of supply chain finance business.