Research On Supply Chain Finance Of B2B Platform With S Company As An Example

For a long time,financing and financing have been a difficult problem for small and medium enterprises in China.With the rapid development of the Internet,relying only on the traditional bank financing and the single supply chain financing model can not meet the needs of the development of the market economy.With the rapid development of B2B business enterprise,business model characteristics of B2B business enterprise,according to the logistics circulation records,real-time monitoring and control platform of small and micro enterprises of shipping records,capital operation records and other data,B2B e-commerce began to get involved in the field of supply chain finance,open a new era of Internet banking.In the areas of business B2B business platform enterprises and commercial banks,Internet financial companies,small loan companies and other financial companies although there is competition,but the B2B platform enterprise and financial companies are still in strategic cooperation,B2B enterprise business platform and has its unique mode of development.How to cut off the supply chain finance tool of B2B business platform enables us to achieve business value and partly solve the financing problems of China's small and micro enterprises,which has important research value and significance.This paper takes the S company China,leading to the development of B2B industrial supply chain business platform as a case study,the enterprises in the B2B business platform online mode of operation should be based on "industrial chain finance,through the product ?Internet plus finance" model of supply chain finance business model,construction of "Rong Yi" and other financial products and downstream industrial products of small and micro enterprises to achieve seamless docking,to meet the financing needs of small and micro enterprises downstream.Through field investigation,we find that the company has mature business models and supply chain finance products,though the company is a Internet Co,but there are two main problems in the company,which are mostly offline customers and low customer stickiness.At the same time,the company has limited source of funds,how to solve the financial gap caused by the explosive growth of future customers and the risk control problems brought by the volume growth of customers.For the above problems,this paper online supply chain finance company S B2B business platform based on the qualitative research and quantitative research,to B2B platform on the supply chain finance existing customer stickiness and source of funds and risk control etc.quantitative,scientific and rigorous beneficial exploration for the development of B2B platform,improve the cooperation mechanism of customers viscosity,reduce the cost of financing,supply chain and commercial bank supply chain finance and risk control to provide reference and reference.