Study On The Evaluation Of The Financial Strategy Of Suning O2O Transformation

With the progress of network technology,electronic commerce came into being.More and more people are participating in online shopping.The rapid increase of online transactions has significantly squeezed the living space of traditional retailing.But network technology also offers some opportunities for traditional retailing.Many traditional retailing enterprises have begun to develop online business through the 020 model(online and offline integrated development)for business mode innovation and adaption to market changes.The transformation of enterprises requires the guidance with strategies.Adequate funding and efficient use of funds is the key to successful enterprise transformation.The financing,application and management of funds are the problems that should be solved with the financial strategy.The evaluation of Suning's financial strategy for 020 transformation will help to identify problems and solve them in a timely manner and help enterprises realize long-term healthy development.This paper firstly introduced the background,purpose and significance of the research.Through consulting literature,it combed the current domestic and foreign research results on the traditional retailing industry's transformation toward 020 and financial strategy,expounded relevant theories and laid a theoretical foundation for the paper's evaluation and research on Suning's?financial strategy for 020 transformation.Secondly,the financial strategy of Suning's 020 transformation is analyzed and described in this paper by using financial ratio analysis,data comparison analysis and chart analysis.The characteristics of financial strategy after enterprise transformation are clearly defined.Thirdly,combining qualitative and quantitative aspects,the financial strategy of Suning's 020 transformation is evaluated by using SWOT analysis,balanced scorecard,DuPont analysis and other tools.The purpose is to judge whether it fits in with the internal and external environment of the enterprise,whether it can cooperate with the implementation of the overall strategy of the enterprise,and whether it can have a positive impact on the creation of enterprise performance.Finally,through the study of this paper,it is found that the financial strategy of Suning's O2O transformation is basically consistent with the requirements of the internal and external environment of the enterprise and the overall strategy of the enterprise,which can have a positive impact on the performance of the enterprise.