Research On The Financial Strategy Implementation Of Suning From The Perspective Of Value Chain

With the advancement of market-oriented reform,the increasingly complex market environment makes the competition among enterprises become more and more fierce.Enterprises want to win in the fierce competition and get better development,not only need scientific and efficient management,but also need a long-term strategic vision.Financial strategy is an indispensable part of the enterprise's functional strategy,which influences and accompanies the implementation of the enterprise's overall strategy.Scientific and reasonable financial strategy can help enterprises achieve sustainable development.Nowadays,the competition among enterprises has been upgraded from the competition among individual enterprises to the competition among enterprises in the value chain.Therefore,the financial management of enterprises should focus on the study of value and value activities,and combine financial strategy with value chain management.The financial strategy from the perspective of value chain starts from the perspective of value chain,analyzes and studies the financial activities and financial relations of enterprises,finds out the value-added links in the value chain,and improves the core competitiveness of enterprises.Article first from Suning purchase of industry present situation,combining Suning purchase of internal and external financial strategicenvironment analysis to illustrate Suning purchase choice to carry out the strategy of value chain perspective of financial rationality and necessity,and then from the two aspects of internal value chain and the external value chain Suning bought the financial strategy of concrete implementation is analyzed.Then the financial strategy matrix and main financial indicators are used to analyze and evaluate the effect of the financial strategy based on value chain implemented by Suning.Through analysis,it is found that Suning's financial strategy based on value chain has achieved good results in channel integration,multi-category operation and advance investment,but there are still some problems in diversified development and information system management of value chain.At the same time,through the comparison between the main financial indicators and the average of the industry,it can be found that Suning indicators have a good trend and higher than the industry level.Finally,the paper puts forward optimization Suggestions aiming at the above problems,hoping to provide reference for Suning to specify and improve its financial strategy.Through analysis,it can be found that the research on the implementation of corporate financial strategy from the perspective of value chain management not only breaks through the limitations of traditional financial strategy implementation research,but also broadens the exploration perspective to the whole value chain.After theimplementation of the financial strategy based on the value chain,Suning also successfully added value to the value chain as a whole and gained an advantage in the fierce competition in the retail industry.