The Study Financial Strategy Improvement Of Suning Tesco

With the popularity of the Internet among the general public and the increasing application of electronic devices in people's lives,many new industries have been spawned.So that some of the original traditional industries by the impact of the emerging network industry.E-commerce is a new business model derived from network technology in the new era.It can be said that the emergence of electronic commerce,to the traditional retail industry,is undoubtedly a huge threat.Since the development of e-commerce in China,with more and more fields involved,many large traditional retail enterprises in China have been greatly damaged in profit,and some retail enterprises There were losses and even failures.But it is worth noting that e-commerce also provides a new development opportunity for many traditional retail enterprises when it brings economic conflict to traditional retail enterprises.With the existing network channels and information technology resources,many traditional retail enterprises can realize the transformation to electronic commerce.Looking at the development pattern of the world and the domestic economic development situation,changing from traditional retailing to new electronic commerce is an inevitable way for the survival and development of traditional retailing.Among the many development models,the 020 model stands out by virtue of its own superiority and becomes one time Traditional retail enterprises choose the most one mode in the process of transformation.With the increasing number of successful transformation enterprises,more and more traditional retail enterprises have begun to explore the 020 model for strategic transformation.SUNING changed from the traditional retail industry to the Internet battlefield in 2011 to develop the e-commerce industry,has become a typical representative of the traditional retail industry transformation 020 e-commerce model.Financial strategy is to achieve enterprise strategy as the goal,correct and reasonable financial strategy is an important guarantee for the successful strategic transformation of enterprises.Based on the above background,in this research topic,select the successful transformation of SUNING in large traditional retail enterprises as the research object,through the study of literature,theoretical analysis from the perspective of financial strategy matrix analysis of its O2 O transformation of the financial strategy after the start of the transformation of SUNING to evaluate its choice of financial strategy to meet the requirements of the overall strategy in the market,whether to promote the development of enterprises,whether the effect can reach expectations.The study found that :(1)From the strategic transformation level,this strategic transformation is when SUNING combines the traditional retail enterprise characteristic,positively responds Generation development trend,from the current situation,SUNING is in the critical period of strategic transformation and deepening,the overall structure of the company,business coverage and development trend have produced very obvious changes;(2)from the perspective of financial strategy,SUNING around retail,logistics,finance and it four business units of the orderly investment business.In general,SUNING relies on the goal of strategic upgrading and transformation to establish a healthy,orderly and highly matched financial strategy,and the concrete implementation of a series of financial strategies counteracts to the transformation and upgrading of the company,which plays a positive role in promoting the development of the company.(3)From Finance At the performance level,through studying the SUNING financial balance chart,it is concluded that SUNING's financial balance state is in the situation of shortage of funds for a long time.This situation is mainly due to the change of the profit acquisition mode of SUNING,which is gradually transferred from the profit acquisition of offline chain retailing to online sales,resulting in the decline of profit margin in the process of transformation.With the rapid development of the logistics industry and the continuous improvement of the financial industry,the company is moving towards a positive direction Development.