Research On The Development Strategy Of NC Pharmaceutical Logistics Co.,Ltd

With the continuous development of modern society,the income level of social residents has been significantly improved,so that social residents can not only use their income to solve the daily problems of clothing,food,housing and transportation,but also invest more income funds in their own health and medical plans.When disease signal appears,social residents will hope to take suitable drugs to speed up their recovery.In addition,more and more social residents have begun to take a variety of health care drugs and use a variety of health care devices to improve their health status and level,so that the health level and average life expectancy of the entire community residents have been significantly improved.On the premise of the above development,the demand for medical logistics and distribution business of relevant hospitals,medical institutions,clinics,health care institutions and other departments is expanding,which further promotes the development of related business.Based on the above content,this paper,taking NC Pharmaceutical Logistics Company as an example,through detailed discussion and analysis of its current development situation,development environment and actual effect of the development of pharmaceutical logistics and distribution business,formulates the development strategy of its logistics and distribution business.This paper mainly includes the following parts.The first part elaborates the relevant theories involved in this paper,including strategic management theory,logistics management theory,SWOT analysis theory and so on,so as to lay corresponding theoretical foundation for the following research.The second part,in view of the current situation of national pharmaceutical logistics and distribution business development,this article carries out a detailed discussion and analysis,including the actual situation of current development of China’s pharmaceutical logistics industry,the overall situation of the development of pharmaceutical logistics industry.A detailed discussion unfolds,from the perspective of policy environment,economic environment,social environment,technological environment of the development of the pharmaceutical logistics industry.In the third part,a detailed SWOT analysis is carried out for the development of NC Pharmaceutical Logistics Company.The advantages,weaknesses,opportunities and challenges in the development process are elaborated and discussed in depth,so as to provide an effective basis for the development strategy of NC Pharmaceutical Logistics Company.The fourth part,combined with the SWOT analysis of NC Pharmaceutical Logistics Company,the development strategy of NC Pharmaceutical Logistics Company is formulated and evaluated by QSPM matrix.The fifth part is to formulate safeguard measures for NC Pharmaceutical Logistics Company’s development strategy,so as to effectively safeguard the implementation of relevant strategies.