| China is the world's major fruit producing countries.China's orchard area increased from 10 million 34 thousand and 800 hectares in 2005 to 2013 in the area of 12 million 371 thousand and 350 hectares,an increase of up to 23.28%,increasing the supply of fruit.Apples,pears and oranges are China's three major fruit production and export of dominant fruit.At the same time,fruits are labor-intensive products,China's comparative advantage industries,China's national economy and farmers is very important.However,in the new period,the development of the fruit industry and the improvement of the international competitiveness of the fruit are facing severe challenges.First of all,from the point of view of fruit production investment,with China's labor market has entered the "Lewis" inflection point,the labor force from the unlimited supply to structural shortage,the rapid rise in labor costs.Secondly,the fruit from the market point of view,the lagging construction of our country fruit circulation system,fruit often structural,seasonal relative surplus in the local area,leading to the fruit market price fluctuations,but also China's fruit market price stability mechanism is not perfect.Finally,from the international point of view,affected by the subprime mortgage crisis and the European debt crisis,the international economic downturn,international demand low-spirited,international trade protectionism is on the rise of China's fruit export,this is extremely unfavorable.In this paper,through the analysis of China's fruit export enterprises-Xiamen Fuhuida company,in understanding the basic status of China's fruit industry in the world market and overall competitiveness,through to the Xiamen Fuhuida company as research object,analysis on the export of Xiamen Fuhuida company?The influence of various unfavorable environment,as the leading enterprises of China's fruit export in Xiamen Fuhuida company has taken what measures?Xiamen Fuhuida company still facedifficulties?On the basis of case analysis,how to improve the international competitiveness of fruit export enterprises by improving relevant policies and measures.The results show that,overall,China's fruit export and does not have a comparative advantage,but the sub varieties,apple export has a strong comparative advantage,citrus export comparative advantage,the pear has a comparative advantage into comparative advantage.Xiamen Fuhuida company mainly export fruit,fruit export varieties in oranges,pears and apples for the most,from the current development situation,actively support the agricultural development,and vigorously support the upgrading of circulation,which will be conducive to the development of fruit trade,but more from the Xiamen Fuhuida company and its competitors.The export target market is diversified,and the export price is no advantage,the price is higher than most of the export enterprises.At present,Xiamen Fuhuida's advantage is in the circulation of accumulated experience,fruit rough machining and cold chain transportation at the forefront of the industry,and the establishment of the fruit direct mining base,and farmers to establish a close working relationship,but the present shortage is to extend the industrial chain,the transformation of the industrial chain in the process of funds face the constraint,and because China's fruit production infrastructure and social service system is not perfect,but also facing natural disasters caused by the risk of default,in addition,also face trade companies in the international market competition.Based on the above,we put forward countermeasures and suggestions to enhance the export competitiveness of Xiamen Fuhuida company. |
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