The Development Of Rural E-Commerce In Jinhu County

The development of the Internet has not only brought the earth shaking changes in the information dissemination,but also quietly into the electronic commerce into every corner of people’s lives.Among them,the Alibaba company to enter the rural market Taobao project.In order to benefit farmers,agriculture and rural areas in the development of the Internet,especially the rural group Alibaba Taobao project will enter the local market in the local government under the support of the government,the development of electronic commerce makes everything possible.The establishment of e-commerce platform in the county town and village,let the information asymmetry exist in electronic commerce under the action of smoothly make industrial countryside and agricultural products to "become a reality,and promote the rapid development of e-commerce in rural areas and agricultural economy.Jinhu county is a typical agricultural county,and the volume of agricultural products trading in Jinhu is also very alarming.However,after these people to the huge data,cover off Jinhu agricultural trade dilemma,namely between trading and production of agricultural products are not closely linked,sales and production to obtain there is inequality in information,the Jinhu local farmers because of information lag and hoarding a lot of agricultural products,and causing huge economic losses,on the other hand,the acquisition of agricultural products of the party will be because of the information asymmetry and miss the trade discount opportunity,because of the absence of information platform,have an impact on the sales of agricultural products.In this paper,the case of rural Jinhu County,Taobao,e-commerce platform to analyze how to ease the situation of information asymmetry.In the electronic commerce platform under the action of both parties through the Internet e-commerce can more easily obtain the transaction information,at the same time in different regions of the parties to the transaction can save meet links,as long as the two sides agree,they can make use of e-commerce platform for rapid trade process,to a great extent save the transaction cost,the more profit to consumers and producer.The author here the development status of Jinhu County Rural Electronic Commerce and ruralTaobao in Jinhu market operation case combined with the survey of Jinhu rural Taobao,on rural e-commerce and puts forward some suggestions and Countermeasures in the development of Jinhu,the government policy and the enterprise reform are closely linked,through self improvement in order to better service consumers and producers,to make full use of resources.Hope to be able to maximize the Internet trading platform to help agricultural products market information symmetry in the present stage,the establishment of a variety of options are plentiful,reliable quality of the agricultural products trading platform,to solve the problem of financing capital chain through the Internet to help producers to sell their agricultural products on a larger platform,and ultimately use optimization of agricultural resources in Jinhu county.