The Research On Electronic-commerce Development Of Agricultural Products In Badong County

"Three rural problems" is the basis of China's economic development and social stability, the solution of the "three rural problems" related to the success of China's economic construction and modernization process. With the passage of time, the world has entered the era of the Internet, the network plays an important role in all areas of economic development.China's e-commerce has been rapid development, the network transaction volume also increased year by year, the application of e-commerce in the field of agricultural products also started, has injected new vitality into the development of agriculture, creating new opportunities. Badong County as a traditional agricultural county, in recent years, e-commerce of agricultural and sideline products has been a certain degree of development, but there is still much room for development. The research on the e-commerce of agricultural products in Badong county can provide a new way to solve the problem of "agriculture, countryside and farmers" and the development of rural economy.Based on the research at home and abroad, put forward the concept and characteristics of e-commerce of agricultural products, agricultural products that e-commerce should include crop production management, network marketing of agricultural products, agricultural products logistics, electronic payment management and customer management aspects. Secondly, this paper analyzes the necessity and feasibility of developing agricultural electronic commerce in Badong. Based on the analysis of Badong County Agricultural Development and agricultural products e-commerce development present situation, proposed the existence of a lack of talent,lack of independent brands and specialty products, agricultural products logistics system is not perfect, standardized production of agricultural products difficult to develop the business of agricultural products in Badong County in the electronic and other issues. Finally, on the basis of summing up the successful experience at home and abroad, this paper puts forward the methods and strategies to solve the problem.