Research On E-commerce Development Strategy Of Characteristic Agricultural Products In Taigu County

Change the way of agricultural production, and improve the income level of the food safety problems have become increasingly prominent, consumers have undergone tremendous changes in the structure of demand for agricultural products, the specific performance of transition from the determinants of price for quality, safety and nutrition factors and characteristics of agricultural products because of its green, environmental protection, no pollution and the rich nutritional value more and more consumers love, at the same time, the rapid spread of Internet technology, the rapid promotion of logistics system gradually perfect and e-business mode, the development of electronic commerce will feature agricultural products has become the inevitable trend of the future development of agriculture. Taigu county is located in the Jinzhong plain, is a typical agricultural Large county, agricultural production has been relatively backward, especially the circulation of agricultural products, due to lack of information, single channel, traditional mode, makes a lot of Taigu county very local characteristics of agricultural products is very difficult to go out. Hupingzao is one of them, Taigu county belongs to warm temperate continental climate, the climate and the special nature the environment created the extremely rich nutrition Hupingzao varieties-red dates, but compared with other domestic well-known brands such as red dates in Xinjiang, Shandong and other places of red dates, whether from the market share, brand influence can not compete, the reason is the main production and marketing mode of traditional and hindered its development. The government also To realize the development of agricultural products business model is to break through the bottleneck, the only way to go in 12th Five-Year, since the construction of a great effort to promote the electronic commerce platform of Taigu County, both from the network infrastructure, or the government information platform, enterprise business platform construction, comprehensive business platform applications have made tremendous progress, but is still a lot of problems, such as market competition, uneven product, business model of a single, no characteristics, how to further enhance the electricity supplier in our county characteristics in agricultural development efficiency, has become the urgent task in front of us.This paper based on this background, through collecting a large number of e-commerce related information and a lot of practice research, trying to find in the process of the development of electronic commerce in the key characteristics of Taigu agricultural products, SWTO analysis method of borrowing strategic analysis of Huping jujube as an example, the system analysis of the internal and external factors, so as to find out the key factors the development from, finally put forward corresponding countermeasures, eventually hope to be able to contribute a little strength for the development of Taigu County agricultural products electronic commerce.