Research On The Development Strategy Of Electronic Commerce Of Agricultural Products In Jiangxi Province

The "Internet plus" is a good opportunity for the modernization of agriculture and rural economic development. Jiangxi as a major agricultural province China, has rich agricultural resources in Jiangxi Province, however, problems of poor infrastructure, logistics slow, agricultural production has become one of the most important problems hindering farmers’ income and rural development. The concept of "Internet plus agriculture" for the development of e-commerce of agricultural products in Jiangxi province provides a good way of thinking, based on this, this study starts from the basic theory of electronic commerce, summarized research on Jiangxi Province agricultural product electronic commerce development present situation and the case, to find the main problems restricting the development of e-commerce of agricultural products, both at home and abroad agricultural e-commerce development model, based on the actual situation in Jiangxi Province,put forward some suggestions, to increase farmers’ income, rural development, to solve the problems of agricultural products sales very theoretical significance.This study is divided into six parts, research background, significance and research the first part mainly elaborates the purpose, research methods and related research situation, the main technical route. The second part mainly defines the Internet plus, electronic commerce, agricultural products and other related concepts,and the agricultural products e-commerce model classification. The third part analyzes the Jiangxi Province agricultural product electronic commerce development present situation through the description and case. The fourth part induces the development of e-commerce of agricultural products in Jiangxi province problems. The fifth part is the domestic and foreign electronic commerce development experience and Enlightenment to Jiangxi. The sixth part of the Jiangxi Province agricultural products e-commerce development mode is proposed, finally this research proposes, "one village one product, enhance the market competitiveness of agricultural products;accelerate the development of farmer cooperatives, improve farmers’ net consciousness; strengthen infrastructure, improve the logistics system of agricultural products; to speed up the cultivation of talents, strengthen the platform construction and policy suggestions.