| Guiding Opinions of the State Council of the CPC Central Committee on Supporting Hainan to Deepen Reform and Opening Up in an All-round Way clearly proposes to promote the deep integration of the Internet,big data,artificial intelligence and the real economy.The 2017 government work report also mentioned that it is necessary to implement “Made in China 2025” and implement the “Internet Plus” initiative to promote the widespread application of big data,cloud computing and Internet of Things,develop the digital economy,and promote the integration and upgrading of the real economy and the Internet industry..From the appearance of shared bicycles in 2016,various Internet companies have sprung up,such as Ofobicycle,Mobike,Hellobike,etc.,which is a typical case of the Internet economy.However,once the appropriate profit model is not found,the company will be forced to withdraw from the market.Finding a profit model that suits the company's own development is a prerequisite for the company's survival.In the Internet industry where opportunities and challenges coexist,it is a very important topic to study the profit model of enterprises.This article selects Storm Group Co.,Ltd.(referred to as Storm Group)in the Internet industry as a research case.It is because Storm Group has just listed in 2015.As a listed company in the Internet industry,it observes the changes and implementation effects of its profit model before and after listing.Through comparative analysis and analysis of the influencing factors of the profit model,it is expected to improve and enhance the current profit model to protect the development of the Storm Group after its listing.This paper studies the journals and books published by experts and scholars at home and abroad,summarizes the concept of profit model,the financial analysis of profit model and the analysis of financial indicators based on KPI,and consolidates the theory of the article.The foundation provides a theoretical basis for the writing below.This paper provides theoretical basis for research on value creation theory,strategic management theory and performance management related theory;and use key performance indicator(KPI)analysis,fishbone diagram analysis,analytic hierarchy process and Volley weight score method to decompose strategic objectives,identify key factors,quantify key factors,select appropriate financial indicators,and finally evaluate indicators.Score,establish a financial system for financial analysis and evaluation.This paper is based on research background,research significance,domestic and foreign literature,etc.,defines the concept of profit model,provides a template for the research of profit model,and combines case enterprises to conduct empirical research.According to the prospectus of the Storm Group in 2013 and the 2015-2017 annual report,the profit model of Storm Group before and after its listing in 2015 was analyzed.From the original single advertising revenue profit model,it has developed into a diversified combination of TV business,advertising and value-added services.Profit model;in order to carry out financial analysis on the profit model,based on the SMART principle,apply KPI in research methods,select quantifiable key performance indicators,reflect the focus of performance evaluation with 20% of key indicators,and reflect the efficiency of management;Creation,strategic management,performance management theory,using analytic hierarchy process and fishbone diagram analysis method,analyzing the company's key success factors,selecting KPI indicators according to SMART principles,assigning index weights to design score basis,determining financial evaluation criteria,and constructing financial index evaluation The system;the financial index evaluation system is applied to the research of the profit model of Storm Group,and the scores and comprehensive scores of the scores are calculated by using the Wall score method to judge the advantages and disadvantages of the profit model of Storm Group,and combined with the actual situation of Storm Group.Drawing out its future development opportunities Challenge.In terms of research conclusions,through consulting relevant literature and collecting various aspects of information,we have achieved certain results from theoretical research spanning and integration to case studies.On the one hand,through the study of domestic and foreign literatures,this paper draws the concept of corporate profit model and financial evaluation method.On this basis,analyzes the profit model of case enterprises and creates a financial evaluation system,and draws the evaluation results and proposes improvement suggestions.To help case companies improve their current profit model and achieve sustainable corporate development;on the other hand,when creating a corporate financial evaluation system,the principles of KPI selection,the determination of weights,the selection of scoring methods,and the final conclusion analysis are flexible and For reference,it provides a template for studying the profit models of other companies.In addition,this article takes Storm Group as a research case,uses KPI and AHP to construct a financial indicator analysis system of profit model,enriching the research case and research direction of profit model.I hope that through this research,we can provide reference for the storm group and other companies in terms of profit model and financial evaluation. |
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